Friday Edition

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TOP STORY

ADOBE CAN TURN YOUR BLURRY VIDEOS INTO HD WITH AI

In a groundbreaking development, Adobe researchers have introduced VideoGigaGAN, a generative AI model capable of upscaling blurry videos to high definition (HD) resolution with remarkable accuracy. The new technology, presented in a paper published on April 18th, surpasses existing Video Super Resolution (VSR) methods by providing fine-grained details without introducing unwanted artifacts or distortions.

VideoGigaGAN leverages the power of Generative Adversarial Networks (GANs) to enhance video quality, addressing the challenges faced by traditional GAN models in upscaling video footage. The system successfully mitigates issues such as flickering and other undesirable effects that often plague video upscaling processes.

Adobe has provided several examples showcasing the impressive capabilities of VideoGigaGAN, demonstrating its ability to transform low-quality videos into crisp, high-resolution footage. The results are so natural that it can be difficult to distinguish the AI-enhanced portions from the original footage, raising intriguing questions about the future of video authenticity.

While VideoGigaGAN is currently a research preview, its potential implications are significant. If integrated into Adobe's Creative Cloud software, such as Premiere Pro, it could revolutionize video editing workflows and open up new creative possibilities for content creators.

Check out more here

NEWS

New Ray-Ban | Meta Smart Glasses Styles and Meta AI Updates

OpenAI’s commitment to child safety: adopting safety by design principles

Adobe’s new Firefly model makes it easier to use Photoshop’s AI tools

Mustafa Suleyman: AI is turning into something totally new (TED Talk)

Microsoft's Mini AI Is Built to Run on Your Phone, and That's a Key Difference

Tupac’s estate may sue Drake over ‘Taylor Made’ AI-generated diss track

(Click the links to learn more) 

TOOL OF THE WEEK

TYPEFACE

This week, we explore Typeface.ai, an online platform that utilizes artificial intelligence to assist users in content creation.

Key Features:

• Text Generation: Typeface.ai offers AI-powered tools to generate various text formats, including social media posts, product descriptions, blog articles, and website copy. Users provide details about their desired content, and the platform generates variations based on these inputs.

• Brand Integration: The platform can analyze existing content and brand assets to understand a user's brand voice and style. This allows Typeface.ai to tailor generated content to align with the user's specific brand identity.

• Multimodal Content: Beyond text generation, Typeface.ai offers functionalities for creating high-quality images and potentially even video content within the platform.

• Workflow Integration: The platform integrates with existing applications and systems, allowing for easy transfer of generated content into a user's workflow.

AI IMAGES OF THE DAY

MEGA PROMPT OF THE WEEK

GOOGLE ADS STRATEGY

You are a digital marketing strategist crafting a detailed Google Ads plan for <company name> to effectively reach and convert <target customer personas>. The goal is to drive <specific marketing objectives> while maximizing return on ad spend (ROAS).

Please provide a thorough, text-based Google Ads strategy that covers the following key components:

Campaign Structure & Targeting:

• Overview of recommended campaign structure and rationale

• Breakdown of ad groups by product, service, or theme

• Detailed targeting approach (keywords, audiences, demographics, etc.)

• Utilization of different campaign types (Search, Display, Shopping, Video, etc.)

Keyword Research & Optimization:

• Process for identifying high-value, relevant keywords

• Strategies for refining keyword match types and negative keywords

• Tactics for organizing keywords into tight, themed ad groups

• Ongoing keyword optimization and expansion plans

Ad Creative & Messaging:

• Development of compelling, action-oriented ad copy

• Utilization of ad extensions to enhance visibility and engagement

• Strategies for leveraging dynamic keyword insertion and personalization

• A/B testing plan for continually refining ad creative

Landing Page Experience & Conversion Optimization:

• Recommendations for creating high-converting, relevant landing pages

• Strategies for optimizing landing page speed, UX, and design

• Implementation of conversion tracking and analytics

• Tactics for improving quality score and ad relevance

Bidding Strategies & Budget Allocation:

• Selection of appropriate bidding strategies by campaign goal

• Recommendations for setting and optimizing bids

• Budget allocation across campaigns based on performance and priority

• Strategies for maximizing impression share and ROAS

Measurement, Reporting & Optimization:

• Identification of key performance metrics and KPIs

• Development of custom reporting dashboards

• Cadence and process for monitoring, analyzing, and optimizing performance

• Strategies for attributing conversions and understanding cross-channel impact

Provide the Google Ads strategy in a clear, scannable format using headings, subheadings, and bulleted lists. Include specific examples, formulas, and tactical recommendations wherever possible to make the strategy actionable. The goal is to provide <company> with a clear roadmap for driving results and achieving their specific marketing objectives through Google Ads.

Note: upload any relevant PDF documents on your business/target audience for better results

USE CASE PROMPT

DEFINE YOUR UNIQUE SELLING POINT (USP)

Prompt: 

I need to develop a compelling USP for my <type of business/product/service> that targets <target audience details> in a market characterized by <brief description of competitive landscape>. Identify the top 3-5 features, benefits, or values that differentiate my offering from competitors and matter most to my target customers.

Craft 2-3 concise, persuasive USP statements that communicate these unique advantages in a way that resonates with my audience's <specific needs, desires, and pain points>. Provide guidance on how to effectively integrate and reinforce the USP across various marketing channels and touchpoints, from <e.g., website headline, product packaging, sales scripts>.

Ensure the USP aligns with and supports my overall brand positioning and value proposition.

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

CHEAT SHEET OF THE WEEK

CANVA TIP OF THE WEEK

OPEN CANVA IN CHROME WITH THE GRAMMARLY EXTENSION TO OPTIMISE YOUR WRITING