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TOP STORY

META UNVEILS PLANS FOR ADVANCED AI MODELS, NAVIGATING EU REGULATIONS

Meta, the parent company of Facebook, has announced ambitious plans to develop cutting-edge multimodal AI models capable of processing various types of data, including text, images, and video. This move positions Meta at the forefront of AI innovation, potentially rivaling industry leaders like OpenAI and Google.

The company's Chief AI Scientist, Yann LeCun, revealed that these advanced models are slated for release within the next year. However, Meta faces a significant challenge in navigating the European Union's stringent AI regulations, which could impact the deployment and use of these models in EU countries.

LeCun emphasised Meta's commitment to open-source development, arguing that it fosters innovation and allows for better scrutiny of AI systems. This approach stands in contrast to some competitors who maintain closed systems.

Despite potential regulatory hurdles, Meta remains optimistic about the future of AI and its role in shaping the digital landscape. The company's push into multimodal AI underscores its determination to remain a key player in the rapidly evolving field of artificial intelligence.

As the AI race intensifies, Meta's latest announcement signals a new chapter in the company's technological ambitions and sets the stage for increased competition in the AI sector.

NEWS

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(Click the links to learn more) 

TOOL OF THE WEEK

MIRO

Miro is the innovation workspace where teams manage projects, design products, and build the future together.

Key Features:

Collaborative Tools: Miro offers a suite of real-time collaboration tools including sticky notes, diagrams, kanban boards, and mind maps. These tools enable seamless teamwork, allowing team members to engage and interact with each other’s ideas regardless of their location.

Custom Workflows: Miro allows you to tailor workflows to fit your team’s unique needs. Every aspect of the workflow can be customized, ensuring that your team can work efficiently and effectively on any project.

Integrations: The platform integrates seamlessly with essential tools such as Notion, Slack, and Google Drive, creating a unified workflow. This integration streamlines processes and keeps all work connected without the need to switch between multiple platforms.

Intelligent Widgets: Miro's intelligent widgets are powerful building blocks that can enhance your templates. These widgets are configurable and intuitive, featuring tactile drag-and-drop interactions with object-level awareness, making them easy and effective to use.

Layers: This feature helps organize content efficiently by separating different components of your diagram or board. You also have the capability to control the visibility of specific elements, making it easier to manage complex projects.

Timeline Widgets: Miro’s timeline widget offers customizable time frames, allowing users to create tasks directly within the timeline or by dragging and dropping Miro cards. Tasks can be grouped, and colors can be changed for better visualization and management.

Docs: Using advanced AI technology, Docs on Miro synthesizes board content into a structured document format. This feature streamlines the documentation process and enhances productivity by assisting with writing tasks directly on the canvas.

Create with AI: Miro’s AI capabilities boost productivity throughout the product development lifecycle. Miro AI can generate or synthesize content into diagrams, images, stickies, and documents, making it easier and faster to turn ideas into actionable plans.

AI IMAGES OF THE DAY

GUCCI CITY CONCEPT

PROMPT OF THE WEEK

LINKEDIN B2B MARKETING STRATEGY

You are a B2B marketing strategist tasked with creating an effective LinkedIn marketing plan for <company name>, a <brief description of B2B company/service>. The goal is to leverage LinkedIn's platform to drive brand awareness, generate high-quality leads, and establish thought leadership within <target industry/sector>.

Please outline a detailed LinkedIn B2B marketing strategy covering the following key components:

Company Page Optimisation:

- Recommendations for a compelling company page description and visuals.

- Strategies for showcasing products/services, culture, and team members.

- Tips for leveraging the "Life" tab to attract talent and showcase company values.

Content Strategy:

- Outline of key content pillars aligned with business objectives and audience interests.

- Recommendations for content types (text posts, articles, videos, documents, etc.).

- Strategies for repurposing existing content and creating LinkedIn-specific content.

- Ideas for leveraging LinkedIn's native content features (polls, events, newsletters).

Posting Cadence and Best Practices:

- Recommended posting frequency and optimal times for engagement.

- Guidelines for post length, structure, and use of hashtags.

- Strategies for encouraging employee engagement and sharing.

Thought Leadership Development:

- Plans for identifying and amplifying internal subject matter experts.

- Strategies for creating and promoting long-form articles on LinkedIn.

- Ideas for participating in industry discussions and groups.

LinkedIn Advertising:

- Overview of relevant ad formats (Sponsored Content, Message Ads, etc.).

- Targeting strategies utilising LinkedIn's professional demographic data.

- Recommendations for ad creative, messaging, and CTAs.

- Advice on budget allocation and performance optimisation.

Lead Generation Tactics:

- Strategies for using LinkedIn Lead Gen Forms.

- Ideas for gated content and lead magnets specific to LinkedIn.

- Recommendations for integrating LinkedIn leads with your CRM/marketing automation.

Employee Advocacy Program:

- Framework for encouraging and facilitating employee sharing.

- Guidelines for employees on personal branding and content creation.

- Tools and processes for managing and measuring employee advocacy efforts.

LinkedIn Groups Strategy:

-Recommendations for joining and participating in relevant industry groups.

- Strategies for creating and managing a company-owned LinkedIn group.

- Best practices for engaging in group discussions without being overly promotional.

Account-Based Marketing (ABM) on LinkedIn:

- Strategies for identifying and targeting key accounts.

- Recommendations for personalised content and outreach.

- Ideas for leveraging LinkedIn Sales Navigator in conjunction with marketing efforts.

LinkedIn Events and Live:

-Ideas for hosting virtual events, webinars, and LinkedIn Live sessions.

- Strategies for promoting and maximising attendance.

- Best practices for engaging attendees before, during, and after events.

Influencer and Partner Collaboration:

- Strategies for identifying and engaging with industry influencers on LinkedIn.

- Ideas for co-created content and cross-promotion with partners.

- Recommendations for amplifying partner content and building relationships.

- Performance Measurement and Optimisation.

- Key metrics and KPIs to track for LinkedIn marketing efforts.

- Recommendations for analytics tools and reporting processes.

- Strategies for A/B testing and continually improving performance.

Integration with Broader Marketing Strategy:

- Ideas for aligning LinkedIn efforts with other marketing channels.

- Strategies for creating a cohesive cross-platform brand presence.

- Recommendations for leveraging LinkedIn insights in broader marketing initiatives.

The LinkedIn B2B marketing strategy should provide a comprehensive roadmap for effectively leveraging the platform to achieve <company name's> business objectives. Ground all recommendations in B2B best practices, LinkedIn-specific insights, and target audience understanding. Provide specific, actionable tactics that can be implemented and scaled based on resources and priorities.

CHEAT SHEET OF THE WEEK

USE CASE PROMPT

SEASONAL MARKETING CALENDAR

Prompt:

Develop a 12-month seasonal marketing calendar for our <product/service> that capitalises on relevant holidays, events, and trends.

Identify key seasons and moments that align with our brand and audience interests.

Create themes, campaign concepts, and promotional ideas for each major season or event.

Outline content strategies and channel-specific tactics for each period.

Propose ways to balance evergreen marketing efforts with timely, seasonal activations.

Finally, recommend planning and execution timelines, along with metrics to measure the impact of seasonal marketing efforts on overall business goals.

CANVA TIP OF THE WEEK

USE THE CANVA BRAND KIT FOR CONSISTENT BRANDING.