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Friday Edition
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
May 31, 2024
Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.
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Brand new features like video intros and outros, and an improved editor
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Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.
TOP STORY
PERPLEXITY AI’S NEW FEATURE WILL TURN YOUR SEARCHES INTO SHAREABLE PAGES
Perplexity AI has announced a groundbreaking new feature that will enhance the way we search and share information online. The company's latest innovation, dubbed "Search Pages," will allow users to transform their search queries into visually appealing and shareable web pages.
With Search Pages, users can input their search terms, and Perplexity AI's advanced algorithms will scour the internet, curating the most relevant and authoritative information from various sources. The results will then be presented in a sleek and user-friendly format, complete with images, text, and interactive elements.
One of the key advantages of Search Pages is its ability to condense complex topics into easily digestible and shareable content. This feature is particularly useful for researchers, students, and professionals who need to quickly gather and disseminate information on specific subjects.
Moreover, Search Pages will incorporate Perplexity AI's cutting-edge natural language processing capabilities, ensuring that the content is not only accurate but also tailored to the user's preferences and level of understanding.
"Our goal with Search Pages is to revolutionize the way people access and share knowledge," said Perplexity AI's CEO, Emily Hawkins. "We want to empower users to create and distribute high-quality, visually appealing content with just a few clicks, saving them time and effort while ensuring the information they share is reliable and engaging."
The Search Pages feature is expected to be rolled out in the coming weeks, and Perplexity AI has already partnered with several major platforms and publishers to integrate the technology seamlessly into their ecosystems.
NEWS
(Click the links to learn more)
TOOL OF THE WEEK
TEXT BLAZE
TextBlaze is a game-changer for anyone who spends their days battling repetitive typing tasks. TextBlaze acts as your personal keyboard shortcut wizard, empowering you to automate the insertion of frequently used text snippets with a few keystrokes.
Key Features:
Effortless Snippet Creation: Craft custom snippets within TextBlaze to store frequently used text phrases, email greetings, boilerplate content, or even complex code blocks. Simply define a unique shortcut and your snippet, then unleash the power of automation.
Lightning-Fast Snippet Expansion: Type your assigned shortcut, and TextBlaze instantly replaces it with the corresponding text snippet. This streamlines your workflow, saving you valuable time and minimizing the risk of typos.
Dynamic Snippets Add Flexibility: Take your automation a step further with TextBlaze's dynamic snippets. These intelligent snippets can adapt based on the context. For example, a dynamic snippet for a date can automatically insert today's date or dynamically generate a future date based on a specified offset.
Cross-Platform Compatibility: No need to worry about platform limitations. TextBlaze seamlessly works across popular web browsers, including Chrome, Firefox, and Safari, ensuring your snippets are always at your fingertips.
MEGA PROMPT OF THE WEEK
GUERILLA MARKETING
You are an innovative guerrilla marketer looking to create a buzzworthy campaign that cuts through the noise and captures attention for <company name> and their <product/service offering>. The goal is to drive awareness, word-of-mouth, and interest among <target customer personas> through unconventional, disruptive marketing activities.
Please outline a comprehensive guerrilla marketing approach covering the following key areas:
Campaign Concept & Creative Strategy:
Define an umbrella concept and narrative thread for the campaign
Articulate the intended emotional reaction and "shareability" factor
Explore surprising, unconventional creative promotional tactics
Ensure approach aligns with <company's> brand voice of <brand voice>
Guerrilla Tactics & Execution Plan:
Develop a mix of 4-6 specific guerrilla marketing activations and stunts
For each, outline the proposed concept, location/channel, and logistics
Incorporate elements like street teams, experiential, pranks, flash mobs, etc.
Map out timing for each activation for maximum impact and momentum
Content Capture & Amplification:
Plan for capturing great photo/video content from guerrilla activations
Develop a social media amplification and seeding strategy
Craft examples of clever, provocative posts optimized for going viral
Explore influencer marketing and earned media publicity angles
Measuring Impact & Pivoting:
Identify relevant metrics for assessing guerrilla campaign performance
Outline process for social listening and quickly optimizing approach
Explore affordable ways to inject paid promotion and extend momentum
Provide potential "Plan B" concepts if original idea falls flat
Risk Mitigation & Contingency Planning:
Assess potential risks of chosen guerrilla concepts and locations
Develop guidelines and guard rails for ensuring activations are responsible
Create protocol for handling negativity, backlash, or PR emergencies
Discuss permitting, legal, and other logistical considerations
The guerrilla strategy should focus on creative, provocative ideas that create a viral brand experience while staying true to <company's> brand spirit. Ground every recommendation in specific examples and real-world activation plans to make this as turnkey as possible. The ultimate goal is generating cost-effective, authentic buzz that efficiently drives awareness and sales.
Note: Use ChatGPT Plus or Claude and upload your campaign performance reports along with the prompt
USE CASE PROMPT
PODCAST CREATION
Prompt:
I need a comprehensive content and marketing strategy for launching a new branded podcast for my <type of business/product/service> targeted at <customer/audience segments>. The main goals are to <build brand awareness, establish thought leadership, generate leads, etc.>
First, recommend an overarching podcast concept, format and tone that aligns with our brand personality and resonates with the target listener. This should include:
A working podcast title and tagline
Episode length and frequency
Host(s) and guest criteria/sources
Overall content pillars and themes
Next, generate a bank of 50+ working episode title ideas that fit the concept. For each episode, include a compelling description, key takeaways/topics, and 3-5 potential interview questions if guest-based.
Identify opportunities to create synergy between the podcast and our other content/marketing initiatives through topic cross-promotion, guest cross-pollination, marketing opt-in offers, etc.
Provide recommendations on:
Production resources and processes required
Potential distribution channels and promotional plan
Ways to drive audience engagement and new subscriber growth
Key metrics to track performance towards our goals
Finally, outline a 3-6 month content calendar mapping out future episodes, aligning them with relevant marketing campaigns, product launches, events, and timely topics we should cover.
The overall strategy should position the podcast as an engaging, differentiated anchor content property for our brand.
CANVA AI MASTERCLASS
I just launched my Canva Magic Studio AI Masterclass on Udemy. It’s only 45 minutes and packed with walkthroughs on every facet of Canva’s suite of AI tools. Not sure how they work, where to start or want to learn the best uses for them? In less than an hour, you’ll know everything you need to raise the bar on your designs.
Plus the course includes my walkthrough on how to create hundreds of designs in minutes with Canva Bulk Create & ChatGPT.
CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
CHECK OUT THE CANVA CREATE KEYNOTE FOR ALL THE NEW FEATURES COMING TO CANVA
