Friday Edition - 21 June

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TOP STORY

NVIDIA OVERTAKES MICROSOFT TO BECOME WORLD’S MOST VALUABLE COMPANY

NVIDIA has surpassed Microsoft to become the world's most valuable company. This significant shift in the tech landscape comes as NVIDIA's innovative products and services continue to drive growth and demand.

NVIDIA's rise to the top is attributed to its dominance in the fields of artificial intelligence, graphics processing, and high-performance computing. The company's cutting-edge technology has made it a go-to partner for industries such as gaming, healthcare, and automotive, further solidifying its position in the market.

This milestone marks a significant achievement for NVIDIA, which has consistently pushed the boundaries of innovation and technological advancements. As the company continues to expand its reach and influence, it is likely to remain a major player in the tech industry for years to come.

NEWS

Microsoft drops Florence-2, a unified model to handle a variety of vision tasks

OpenAI’s former chief scientist is starting a new AI company

Apple’s Vision Pro team is reportedly focused on building a cheaper headset

Releasing New AI Research Models to Accelerate Innovation at Scale

Top things to know about Copilot+ PCs from Microsoft Surface, available today at Microsoft.com

(Click the links to learn more) 

TOOL OF THE WEEK

SYBILL DEALSYNC

Sybill Dealsync is an innovative AI-powered sales enablement tool designed to optimise sales processes by transforming conversational data into actionable insights.

Built to integrate seamlessly with existing workflows, it enhances sales team productivity and drives better decision-making.

Key Features:

AI-Generated Call Summaries: Sybill automatically creates detailed, accurate summaries of sales calls. These summaries capture the key points, decisions, and follow-up actions, saving time and reducing manual effort.

Real-Time CRM Sync: Sybill integrates smoothly with leading CRM systems. This real-time synchronisation ensures that all call notes, action items, and insights are updated automatically in your CRM, maintaining data consistency across platforms. Sybill doesn’t just analyse the latest call to update your CRM, it goes through ALL of your interactions to form a cohesive picture of the deal.

Seamless Collaboration Tools: The platform facilitates enhanced team collaboration through shared call notes, tagging capabilities, and integrated communication tools.

AI IMAGES OF THE DAY

THE BOTANICAL ZOO

MEGA PROMPT OF THE WEEK

BRAND EXPERIENCES

Prompt:

You are a brand experience strategist reimagining how <company name> can create bold, immersive experiences that forge deep emotional connections with <target customer personas>. The goal is to bring the brand's <key values/pillars/positioning> to life in unforgettable ways that transcend traditional marketing.

Please outline a comprehensive brand experience vision covering the following areas:

Experience Principles & Signature Brand Rituals:

• Define the strategic principles and philosophies guiding the experience vision

• Conceptualise signature rituals, actions or behaviors that emblematise the brand

• Explore opportunities to make branded experiences more multisensory and textured

Physical Brand Experiences & Activations:

• Design concepts for events, experiential activations, and real-world installations

• Maximise use of technology like AR/VR, projection mapping, RFID, etc.

• Provide detailed examples across B2B, B2C, and D2C experience touchpoints

Digital Experience Realms & Virtual Worlds:

• Ideate branded digital experiences including apps, games, metaverse installations

• Explore how emerging tech like AI, Web 3.0, and spatial computing enhance experiences

• Showcase examples blending physical and digital experience planes

Branded Subscription/Membership Experience:

• Design a premium branded subscription/membership program concept

• Include unique bundled offerings, content, merchandise, and VIP access

• Craft the end-to-end member onboarding, support, and retention experience

Branded Content & IP Development:

• Conceptualise branded content ideas spanning entertainment, education, and more

• Outline branded IP extensions into books, films, podcasts, video games, etc.

• Provide examples of brands as experience-driven storytellers and worldbuilders

Holistic Experience Measurement:

• Develop an experience measurement framework covering each touchpoint

• Set forth innovative experience data capture and insights gathering techniques

• Outline processes for continuous optimisation and iterating the experience vision

The brand experience strategy should redefine how <company> interacts with and provides value to customers through disruptive, buzz-worthy, highly shareable experiences. Ensure every idea authentically aligns with the brand's vision while pushing creative boundaries. Ground all recommendations with compelling visuals and detailed, executable concepts.

USE CASE PROMPT

PODCAST STRATEGY

Prompt: 

I need a complete strategy for producing a compelling branded podcast aligned with our <product/service> that delivers valuable insights for our <target audience>.

Start by defining the overall podcast concept, tone and format (interview-style, narratives, roundtables, etc.) Then create a detailed style guide covering themes, intro/outro elements, segment templates, music/audio branding, guest criteria and more.

Generate ideas for potential podcast series, seasonal/timely updates, promotional crossover shows and more.

Develop a 6-12 month content calendar with specific episode titles, guest recommendations, talking points and call-to-action strategies mapped to our marketing priorities.

Finally, provide a comprehensive guest booking, production and monetization plan leveraging tactics like dynamic ad insertion, branded content and listener growth funnels.

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CHEAT SHEET OF THE WEEK

CANVA TIP OF THE WEEK

USE ‘CLICK’ TO SELECT OBJECTS WITH MAGIC ERASER UPDATE