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TOP STORY

BREAKING DOWN EVERYTHING ANNOUNCED AT GOOGLE I/O 2024

Google's annual developer conference, Google I/O 2024, was a showcase of AI-driven innovations across the company's product lineup. Here's a summary of the key announcements:

Security and Privacy Enhancements for Android

Google unveiled new security and privacy protections for Android, including on-device live threat detection, safeguards for screen sharing, and enhanced security against cell site simulators. The company is also increasing the on-device capability of Google Play Protect to detect fraudulent apps and using AI to detect unauthorized interactions between apps and services.

Google TV: AI-Powered Content Discovery

Google integrated its Gemini AI technology into Google TV's smart TV operating system. This enhancement enables the system to generate descriptions for movies and TV shows automatically, ensuring viewers never have to wonder about a title's content. The AI also translates descriptions into the viewer's native language, making content more discoverable.

Private Space: A Secure Partition for Sensitive Data

Google introduced Private Space, a new Android feature that lets users create a partitioned area of the operating system for sensitive information. This feature sections designated apps into a 'container' and can be locked with an additional layer of authentication.

Geospatial AR in Google Maps

Google Maps users will soon have access to geospatial augmented reality content. The feature allows users to explore AR content by first searching for a location in Google Maps and then tapping on the 'AR Experience' image to view it.

Wear OS 5: Improved Performance for Smartwatches

Google provided a developer preview of the new version of its smartwatch operating system, Wear OS 5. The latest release focuses on improved battery life, more efficient workout tracking, and updated tools for creating watch faces and apps.

AI-Generated Quizzes on YouTube

YouTube introduced AI-generated quizzes, a new conversational AI tool that allows users to ask clarifying questions, get helpful explanations, or take a quiz on the subject matter while watching educational videos.

Google Play: Enhancements for Developers and Users

Google Play is receiving a new discovery feature for apps, new ways to acquire users, updates to Play Points, and other enhancements to developer-facing tools.

Detecting Scams During Calls

Google previewed a feature that utilizes Gemini Nano to alert users to potential scams during calls. The system listens for conversation patterns commonly associated with scams in real time and pops up a notification if it detects suspicious behavior.

Ask Photos: AI-Powered Image Search

Google Photos is getting an AI infusion with the launch of Ask Photos, an experimental feature powered by Google's Gemini AI model. This new addition allows users to search across their Google Photos collection using natural language queries.

Gemini: Google's AI Powerhouse

Gemini, Google's AI technology, is being integrated into various Google products and services, including Gmail, Google Maps, and Google Assistant. It enables users to search, summarize, and draft emails, process e-commerce returns, generate images and more. The battle for the leading AI platform continues…

Check out more here

NEWS

Cisco Hypershield revamps cybersecurity with AI-powered defense

 Ilya Sutskever, OpenAI co-founder and longtime chief scientist, departs

Anthropic hires Instagram co-founder as head of product

Google and OpenAI show we're entering a new phase of the AI era

OpenAI Staffers Responsible for Safety Are Jumping Ship

Everyone in Hollywood Is Using AI, but "They Are Scared to Admit It"

(Click the links to learn more) 

TOOL OF THE WEEK

ZAPIER AI

The leading automation tool is now supercharged with AI. Not only can you connect and automate your favourite AI tools with Zapier you can now use AI features in the platform to speed up your automation workflow.

Key Features:

• AI-powered Zaps: Gone are the days of complex scripting. Zapier's AI capabilities allow you to describe your desired automation in natural language. Simply explain what you want your Zap to achieve, and the built-in AI suggests triggers, actions, and even filters to streamline your workflow creation.

• Copilot - Your AI Workflow Assistant (Beta): Say hello to Copilot, your friendly AI companion in the Zapier universe (currently in beta). Stuck on building a specific automation? Chat with Copilot directly within the platform. Describe your desired outcome, and Copilot guides you through the process step-by-step, suggesting relevant apps, triggers, and actions to make your workflow a reality.

• AI-Enhanced Data Processing: Zapier's AI doesn't stop at workflow creation. Utilize built-in AI functionalities to process data flowing through your Zaps. Extract key information from text, analyze sentiment, summarize content, or even translate languages automatically, all within your Zap workflows.

AI IMAGES OF THE DAY

LACOSTE X CROCS

MEGA PROMPT OF THE WEEK

BRAND VISUAL IDENTITY & ARCHETYPE

You are a brand strategist tasked with defining the visual identity system and archetype for <company name>, a <brief description of company's industry/offering>. The goal is to create an iconic, differentiated brand that authentically resonates with <target customer personas> and effectively conveys <key brand pillars/attributes>.

Please outline a comprehensive brand identity anchored on the following foundational elements:

Brand Archetypes & Personality:

• Explore appropriate brand archetype options (e.g. hero, explorer, sage, etc.)

• Provide a rich persona narrative bringing the recommended archetype to life

• Articulate specific personality traits this archetype emblematizes

• Note archetypal symbols, metaphors, and storytelling conventions to lean into

Core Color Palette:

• Recommend a primary brand color palette of 3-5 hues

• Analyze the emotive, cultural, and semiotic associations of each color

• Ensure palette differentiates from competitors and aligns with brand attributes

• Provide specific color builds (Pantone, CMYK, RGB, HEX) for all environments

Core Typography System:

• Explore type personalities and design directions for brand's primary typefaces

• Select distinctive yet versatile serif and sans serif font families

• Articulate typographic hierarchy for effective content organizing frameworks

• Outline specific font file formats, sizes, weights, and treatments

Iconic Brand Symbolism:

• Design conceptual brand mark/logo options personifying the core archetype

• Develop symbolic graphic element(s) expressing brand's deeper meaning

• Explore patterns, textures, and other ownable brand geometry/visualization

• Provide examples of these core assets applied in real-world branding scenarios

Photography & Illustration Style:

• Define an overall aesthetic direction for brand's look and feel

• Indicate specific photography/illustration styles reinforcing the archetype

• Showcase examples of ideal brand storytelling through visuals

• Describe key principles like lighting, color, content, and postproduction

The brand identity should holistically capture the innermost truth and energy of <company's> brand DNA. Provide rationale and governing principles for each identity component. Use examples to illustrate how these building blocks combine into a cohesive, resonant brand world effectively personifying <company's> archetype across all touchpoints.

Note: Use ChatGPT Plus or Claude and upload your campaign performance reports along with the prompt

USE CASE PROMPT

LEAD GENERATION

Prompt: 

I need a comprehensive lead generation strategy for my <type of business/product/service> that targets <buyer personas and demographics>. Start by identifying the top 3-5 lead sources and channels where my ideal prospects spend time and can be effectively reached, such as <e.g. search, social media, events, referrals>.

For each channel, recommend specific lead generation tactics and campaigns to pursue, like <e.g. SEO, paid ads, content offers, webinars>. Provide guidance on developing compelling lead magnets and calls-to-action that address <specific pains/needs of each persona>. Outline a multi-touch nurture strategy using <e.g. email, retargeting, sales outreach> to convert leads into sales opportunities.

Suggest ways to remove friction and optimize conversion paths from initial touchpoint through to opportunity creation. Identify the appropriate lead data and intelligence tools needed to capture, score, route, and track lead progression.

Propose relevant metrics to measure lead quality, volume, and velocity against our goals of <e.g. increasing pipeline, shortening sales cycles>. Ensure all recommendations align with best practices for our <e.g. industry, business model, tech stack>.

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CHEAT SHEET OF THE WEEK

CANVA TIP OF THE WEEK

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