Friday Edition - Aug 2

News, AI Tools, Prompts, Use Cases & Canva Tips

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TOP STORY

GOOGLE FACES BACKLASH FOR NEW AI AD

Google's new AI ad campaign has sparked significant backlash from users and industry observers alike.

The campaign, which promotes its AI capabilities, has been criticised for being misleading and overly optimistic about the technology's current state.

Many have expressed concerns that the ad downplays the limitations and ethical implications of AI, leading to fears about misinformation and over-reliance on automated systems.

Critics argue that the portrayal of AI in the ads does not adequately address the potential risks, including privacy violations and job displacement.

This controversy highlights a growing tension between technological advancement and public trust, as consumers demand more transparency and accountability from tech giants like Google.

NEWS

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TOOL OF THE WEEK

Brand24 is a powerful social listening and media monitoring tool designed to help businesses track online mentions, manage brand reputation, and gain valuable insights.

Key Features:

Real-Time Monitoring - Keep track of your brand, products, or any keyword in real-time across various online platforms including social media, blogs, forums, news sites, and more.

Sentiment Analysis - Understand public sentiment towards your brand with automated sentiment analysis, helping you to identify positive, negative, or neutral mentions

Comprehensive Reporting - Generate detailed reports that provide insights into your online presence, audience engagement, and the effectiveness of your campaigns.

AI Brand Assistant - Acts as a personal assistant to help with various tasks like performance analysis, competitive comparison, influencer identification, and event impact analysis. It offers personalised suggestions and identifies trends and correlations to help you make informed decisions.

AI IMAGES OF THE DAY

FOOD VENDOR CONCEPTS

Artificial inspiration on LinkedIn

CHATGPT COURSES

1. ChatGPT 101: The Complete Beginner's Guide and Masterclass

2. Prompt Engineering for ChatGPT

3. ChatGPT Prompt Engineering for Developers

4. Learn how to use ChatGPT for Income

6. Innovative Teaching with ChatGPT

6. Applied ChatGPT for Cybersecurity

CHEAT SHEET OF THE WEEK

Rob Dance on LinkedIn

USE CASE PROMPT OF THE WEEK

REPUTATION SEO

Prompt: 

Create a comprehensive local SEO and online reputation management strategy for our <business with multiple locations/franchises>.

Develop a plan for optimising Google My Business listings and local citations.

Outline tactics for generating and managing online reviews across various platforms.

Create a content strategy focused on local relevance and community engagement.

Propose ways to leverage local link building and partnerships. Design a system for monitoring and responding to online mentions and feedback.

Finally, recommend tools for managing local SEO efforts and metrics to measure improvements in local search visibility and reputation.

CANVA TIP OF THE WEEK

FILL TEXT OUTLINES WITH AN IMAGE WITH CANVA’S FONT FRAME APP

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Thanks for Reading - JP