Friday Edition - Aug 23

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TOP STORY

TRUMP POSTS A FAKE AI GENERATED TAYLOR SWITFT ENDORSEMENT & SPARKS DEBATE OVER AI ETHICS & MISINFORMATION

Former President Donald Trump is once again at the center of a media storm, this time for his campaign’s use of AI-generated videos that prominently feature celebrities like Taylor Swift and Vice President Kamala Harris.

These videos are not merely deepfakes for entertainment but are part of a strategic effort to captivate social media audiences by leveraging the familiar faces and voices of well-known figures.

The AI-generated content is designed to blur the lines between reality and fiction, drawing in viewers and sparking conversations online.

The use of AI in this manner highlights a new frontier in political campaigning, where the boundaries of ethical communication are increasingly being tested.

By creating these AI-generated videos, Trump’s team is tapping into the power of technology to influence public opinion, raising significant concerns about misinformation, manipulation, and the potential impact on democratic processes.

As AI continues to advance, its role in shaping media narratives and public perception will likely become even more profound, prompting urgent discussions about the need for regulations and safeguards in the digital age.

NEWS

Google DeepMind staff call for end to military contracts

OpenAI Says California’s Controversial AI Bill Will Hurt Innovation

Fine-tuning now available for GPT-4o

Procreate takes a stand against generative AI, vows to never incorporate the tech into its products

(Click the links to learn more) 

TOOL OF THE WEEK

WORDTUNE

WORDTUNE is a sophisticated AI-powered writing assistant that enhances your writing process, offering a range of tools from rewriting and summarizing to grammar correction and translation. Here’s what makes Wordtune an exceptional tool for any writer:

• Contextual AI Suggestions: Wordtune offers real-time suggestions that adapt to the style, tone, and context of your text, ensuring your writing remains consistent and fluent.
  

• Advanced Rewriting: Whether you're looking to refine, shorten, or expand your writing, Wordtune provides multiple ways to rephrase your text while maintaining its original meaning.
  

• Summarization Capabilities: Quickly condense articles, documents, and even YouTube videos into concise summaries, saving time and enhancing comprehension.
  

• Multilingual Support: Though primarily an English writing tool, Wordtune can translate text from several languages, including Spanish, Mandarin, and French, into English, broadening its usability.
  

• Grammar and Style Enhancement: Beyond basic grammar checks, Wordtune helps improve clarity, engagement, and overall flow of your writing.
  

• Spices Feature: A unique feature that offers creative ways to enhance your text with examples, analogies, and more, helping you break through writer's block and add variety to your writing.

  

AI IMAGES OF THE DAY

ANIMAL PRINT SPORTS GEAR CONCEPT

PROMPT OF THE WEEK

PPC SEARCH STRATEGY

Please outline a detailed PPC search strategy covering the following key components:

Account Structure:

• Recommendations for organising campaigns, ad groups, and keywords.

• Strategies for aligning account structure with business goals and website architecture.

• Tips for creating a scalable and manageable account structure

Keyword Research and Selection:

• Process for conducting comprehensive keyword research

• Strategies for identifying high-intent, low-competition keywords

• Guidelines for grouping keywords into themed ad groups

• Approaches to leveraging long-tail keywords effectively

Ad Copy Development:

• Framework for creating compelling ad headlines and descriptions

• Strategies for incorporating keywords and USPs into ad copy

• Ideas for leveraging ad extensions (sitelinks, callouts, structured snippets, etc.)

• Tips for A/B testing ad variations

Landing Page Optimization:

• Best practices for creating high-converting landing pages

• Strategies for ensuring message match between ads and landing pages

• Ideas for optimizing page load speed and mobile responsiveness

Bidding Strategies:

• Overview of different bidding strategies (manual CPC, enhanced CPC, target CPA, etc.)

• Recommendations for choosing the right bidding strategy based on campaign goals

• Techniques for bid adjustments based on device, location, time, and audience

Budget Allocation:

• Methods for determining optimal budget across campaigns

• Strategies for allocating budget based on performance and priorities

• Tips for managing daily and monthly budgets effectively

Quality Score Optimization:

• Techniques for improving and maintaining high Quality Scores

• Strategies for optimizing click-through rates (CTR)

• Ideas for enhancing ad relevance and landing page experience

Audience Targeting:

• Overview of audience targeting options (demographics, interests, in-market, etc.)

• Strategies for leveraging remarketing lists for search ads (RLSA)

• Ideas for using customer match and similar audiences

Negative Keywords:

• Process for identifying and implementing negative keywords

• Strategies for ongoing negative keyword refinement

• Tips for using search term reports to uncover irrelevant queries

Ad Schedule and Geotargeting:

• Methods for determining optimal ad scheduling based on performance data

• Strategies for geotargeting and location bid adjustments

• Ideas for leveraging local inventory ads if applicable

Google Shopping Campaigns (if relevant):

• Strategies for optimising product feed for Google Merchant Center

• Tips for structuring and managing Shopping campaigns

• Ideas for leveraging Smart Shopping campaigns

Competitor Analysis:

• Techniques for analyzing competitor PPC strategies

• Ideas for leveraging auction insights reports

• Strategies for differentiating ad messaging from competitors

Tracking and Attribution:

• Best practices for setting up conversion tracking

• Strategies for attributing conversions across multiple touchpoints

• Ideas for leveraging Google Analytics data for PPC optimization

Reporting and Analysis:

• Key metrics and KPIs to track for PPC performance

• Recommendations for creating actionable PPC reports

• Strategies for ongoing performance analysis and optimization

Seasonality and Trend Adaptation:

• Methods for adjusting strategies based on seasonal trends

• Ideas for leveraging Google Trends data in PPC planning

• Strategies for quickly adapting to market changes or news events

Testing and Experimentation:

• Framework for ongoing A/B testing of ad elements

• Ideas for testing new features and beta options offered by search platforms

• Strategies for scaling successful tests and learning from failures

Integration with Other Channels:

• Ideas for aligning PPC efforts with SEO, social media, and other marketing channels

• Strategies for using PPC data to inform other marketing efforts

• Tips for creating a cohesive cross-channel user experience

Automation and AI:

• Overview of automation features in Google Ads (smart bidding, responsive search ads, etc.)

• Strategies for leveraging machine learning while maintaining control

• Ideas for using scripts and third-party tools for PPC automation

The PPC search strategy should provide a comprehensive roadmap for creating, managing, and optimizing effective search advertising campaigns for <company name>.

Ground all recommendations in PPC best practices, search engine guidelines, and industry insights. Provide specific, actionable tactics that can be implemented and scaled based on budget and business objectives.

CHEAT SHEET OF THE WEEK

USE CASE PROMPT OF THE WEEK

SOCIAL COMMERCE

Prompt: 

Design a detailed social commerce plan for our <product/service> across multiple platforms (e.g., Instagram, Facebook, Pinterest, TikTok).

Develop strategies for creating shoppable posts, live shopping events, and in-app purchasing experiences.

Outline plans for integrating user-generated content and influencer partnerships into the social commerce ecosystem.

Create a roadmap for building a seamless path from discovery to purchase within social platforms.

Propose methods for measuring social commerce conversion rates and its impact on overall sales.

Include ideas for retargeting and re-engaging customers through social channels.

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CANVA TIP OF THE WEEK

SCHEDULE & WRITE CAPTIONS FOR POSTS DIRECTLY WITHIN CANVA USING THE LATER TOOL INTEGRATION FOR STREAMLINED SOCIAL MEDIA MANAGEMENT.