Friday Edition

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TOP STORY

META CEO MARK ZUCKERBERG CHALLENGES AI MONOPOLY, ADVOCATES FOR OPEN-SORCE FUTURE

In a recent interview, Mark Zuckerberg, CEO of Meta, shared his vision for the future of artificial intelligence, taking aim at competitors pursuing closed-source AI development. Zuckerberg criticised the notion of a single dominant AI, comparing such ambitions to "creating God."

The tech mogul emphasised the importance of diversity in AI development, arguing that no single entity should monopolise the technology or dictate its agenda. He advocated for open-source initiatives to make AI tools more accessible and encourage innovation from a broader community.

Zuckerberg also unveiled Meta's latest venture, AI Studio software, which will allow users to create AI avatars for Instagram interactions. These avatars, designed for entertainment and assistance, will be clearly labelled as AI to maintain transparency.

Despite recent setbacks in negotiations with Apple, Meta is pushing forward with ambitious plans beyond smartphones.

Zuckerberg outlined a product roadmap that includes smart glasses, heads-up displays, and eventually full holographic interfaces. He envisions a future where these technologies seamlessly integrate into daily life, gradually reducing reliance on traditional devices like smartphones.

As the AI landscape continues to evolve, Zuckerberg's stance highlights the ongoing debate between open and closed AI development approaches, setting the stage for intense competition in the tech industry's next frontier.

NEWS

Meta starts testing user-created AI chatbots on Instagram

YouTube is trying to make AI music deals with major record labels

OpenAI has delayed the release of their Advanced Voice Assistant

Figma announces big redesign with AI

Character.AI now allows users to talk with AI avatars over c

(Click the links to learn more) 

TOOL OF THE WEEK

VINNA.AI

Vinna.AI enhances your email marketing efforts by automating the creation of personalised videos, making your outreach more engaging and effective.

 Key Features:

• Automated Personalised Videos: Vinna can produce thousands of hyper-personalised videos that are automatically customised for each recipient. These videos can be integrated directly into your email campaigns, helping you capture and retain the attention of your leads​.

• Seamless ESP & CRM Integrations: Vinna integrates with all major Email Service Providers & CRM platforms such as Mailchimp, HubSpot, and Instantly. This allows you to seamlessly incorporate personalised videos into your existing email workflows, leveraging the powerful targeting and tracking capabilities of your ESP.

• Unlimited Campaigns and Videos: You can generate unlimited video variants and manage multiple campaigns simultaneously, giving you the freedom to experiment and refine your outreach strategies​.

  

AI IMAGES OF THE DAY

BRANDED BEACH POP-UPS

MEGA PROMPT OF THE WEEK

ECOMMERCE STRATEGY

You are an e-commerce strategist tasked with creating a robust online sales plan for <company name>, a <brief description of company/product>. The goal is to drive significant growth in online revenue, customer acquisition, and retention while delivering an exceptional digital shopping experience for <target customer personas>.

Please outline a detailed e-commerce strategy covering the following key components:

• Platform & Technology Stack:

  Recommend an ideal e-commerce platform (e.g., Shopify, Magento, custom).
  Outline key integrations and tech stack components (CRM, ERP, PIM, etc).
  

• User Experience & Website Design:

  Detail key UX principles and best practices for the e-commerce site

  Outline critical pages and features

  Recommend strategies for personalisation and seamless omni-channel experiences.

• Product Catalog & Merchandising:

  Provide guidelines for product information management and rich content.

  Outline strategies for effective category structure and product discovery

• Search Engine Optimization (SEO):

  Detail key on-page and technical SEO strategies for e-commerce.

  Outline a content strategy to boost organic visibility and traffic.

  Discuss approaches to local SEO if relevant

• Paid Acquisition Strategy:

  Recommend a mix of channels (SEM, display, social, etc).

  Outline strategies for optimizing spend and ROAS.

  Discuss retargeting and customer journey-based advertising approaches.

• Email & SMS Marketing:

  Detail strategies for growing and segmenting the customer database.

  Outline key automated flows (welcome, abandoned cart, post-purchase, etc).

  Discuss approaches to personalisation and lifecycle marketing.

• Customer Service & Support:

  Recommend customer service channels and tools (chat, email, phone, etc).

  Outline strategies for efficient issue resolution and customer satisfaction.

  Discuss approaches to proactive support and self-service options.

• Fulfilment & Logistics:

  Detail strategies for order fulfilment, shipping, and returns.

  Discuss inventory management and demand forecasting approaches.

  Outline considerations for international expansion if relevant.

• Analytics & Optimisation:

  Recommend key performance indicators (KPIs) and reporting dashboards.

  Outline approaches to A/B testing and conversion rate optimisation (CRO).

  Discuss strategies for leveraging data for personalisation and decision-making.

• Mobile Commerce:

  Detail strategies for optimising the mobile shopping experience.

  Discuss considerations for developing a mobile app if relevant.

  Outline approaches to leveraging mobile-specific features (push notifications, etc).

The e-commerce strategy should provide a comprehensive roadmap for <company name> to establish or enhance their online sales presence. Ground all recommendations in industry best practices, competitive analysis, and customer insights. Provide specific, actionable tactics and prioritise initiatives based on potential impact and feasibility.

CHEAT SHEET OF THE WEEK

USE CASE PROMPT

INSTAGRAM CONCEPTS

Prompt: 

Develop a comprehensive Instagram strategy and 6-month content plan featuring innovative creative concepts for guides, reels, shoppable posts and more to elevate our brand's <product line> and connect with <target consumer>.

First, recommend a distinct creative concept, aesthetic style and format mix (IGTV, pictures, carousels, stories, live, etc) that aligns with our brand voice while resonating with our audience's interests and content preferences.

Then generate a content brief for 30+ individual posts including theme/topical series ideas, storyboards, creative direction, key messaging, and sample copy.

Identify influencer partners and user-generated content opportunities. Suggest shoppable features and e-comm integrations to drive purchases.

CANVA TIP OF THE WEEK

ENHANCE YOUR IMAGE QUALITY IN ONE CLICK WITH CANVA’S ‘IMAGE UPSCALER’.