Friday Edition - Oct 04

Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.

It’s time you let AI do the explaining for you. Guidde is an AI-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.

• Turn documentation into stunning visual guides

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• Use it to document workflows for your teammates, share insights across your company, train and onboard new hires, and much more

• Brand new features like video intros and outros, and an improved editor

Simply click capture on the Guidde browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.

Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.

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TOP STORY

INSIDE ELON MUSK’S AI PARTY AT OPENAI’S OLD HEADQUATERS

Elon Musk recently hosted a high-profile recruiting event for his AI startup, xAI, at OpenAI’s former headquarters, aligning it with OpenAI’s Dev Day.

Musk used the event to outline his vision for developing digital superintelligence, emphasizing speed and innovation, likening xAI’s growth to the SR-71 Blackbird. Musk's goal is to rival AI giants like OpenAI, Google, and Anthropic, and he invited engineers to join his mission to build open-source AI models. The event, which attracted engineers from competing companies, showcased Musk’s ambition to make xAI as dominant in AI as SpaceX is in rockets.

During the event, Musk answered questions for over an hour, discussing his plans for artificial general intelligence (AGI), future developments for xAI’s chatbot, Grok, and the benefits of a fast-paced, risk-taking environment. The appeal of working at xAI, according to Musk, lies in its smaller, more agile team, allowing engineers to innovate faster compared to larger AI companies. Attendees left with a clear sense of Musk’s ambition to shape the future of AI and compete directly with OpenAI, which he co-founded but later parted ways with due to disagreements.

NEWS

Meta Ray-Bans' New AI Camera Features Are Arriving Now 

Happy, Sad or angry? AI can detect emotions in text according to new research

DreamWorld launching Steam playtest for AI text-to-3D asset generation 

(Click the links to learn more) 

TOOL OF THE WEEK

GAMMA

Gamma leverages AI to generate professional-looking presentations, documents, and reports by transforming simple inputs into fully formatted, visually appealing content. Whether you need a quick pitch deck or a detailed report, Gamma’s AI streamlines the design process, saving time and effort.

Dynamic Presentation Design:
Gamma allows users to create interactive and engaging presentations by integrating multimedia elements like videos, images, and links directly into their slides. This feature helps make your presentations more engaging and tailored to your audience.

Customization without the Hassle:
With its intelligent formatting, Gamma ensures that your content looks polished and professional without requiring manual adjustments. You can tweak colors, fonts, and layouts effortlessly, giving you control over your design while reducing the time spent on formatting.

Collaboration Made Easy:
Gamma allows for seamless collaboration, letting multiple team members contribute and edit content in real-time. It’s perfect for teams who need to work together on documents or presentations across different locations.

Interactive Features:
Beyond static slides, Gamma enables you to add interactive elements like polls, quizzes, and Q&A sessions, making your presentations more engaging and participatory for your audience.

Gamma is the ultimate tool for anyone looking to elevate their content creation, offering a fast and efficient way to build high-quality presentations with minimal effort.

AI IMAGES OF THE DAY

PASTA INSPIRED LUXURY BAGS CONCEPT

PROMPT OF THE WEEK

GUERILLA MARKETING

You are an innovative guerrilla marketer looking to create a buzzworthy campaign that cuts through the noise and captures attention for <company name> and their <product/service offering>. The goal is to drive awareness, word-of-mouth, and interest among <target customer personas> through unconventional, disruptive marketing activities.

Please outline a comprehensive guerrilla marketing approach covering the following key areas:

Campaign Concept & Creative Strategy:

• Define an umbrella concept and narrative thread for the campaign

• Articulate the intended emotional reaction and "shareability" factor

• Explore surprising, unconventional creative promotional tactics

• Ensure approach aligns with <company's> brand voice and permission space

Guerrilla Tactics & Execution Plan:

• Develop a mix of 4-6 specific guerrilla marketing activations and stunts

• For each, outline the proposed concept, location/channel, and logistics

• Incorporate elements like street teams, experiential, pranks, flash mobs, etc.

• Map out timing for each activation for maximum impact and momentum

Content Capture & Amplification:

• Plan for capturing great photo/video content from guerrilla activations

• Develop a social media amplification and seeding strategy

• Craft examples of clever, provocative posts optimized for going viral

• Explore influencer marketing and earned media publicity angles

Measuring Impact & Pivoting:

• Identify relevant metrics for assessing guerrilla campaign performance

• Outline process for social listening and quickly optimizing approach

• Explore affordable ways to inject paid promotion and extend momentum

• Provide potential "Plan B" concepts if original idea falls flat

Risk Mitigation & Contingency Planning:

• Assess potential risks of chosen guerrilla concepts and locations

• Develop guidelines and guard rails for ensuring activations are responsible

• Create protocol for handling negativity, backlash, or PR emergencies

• Discuss permitting, legal, and other logistical considerations

The guerrilla strategy should focus on creative, provocative ideas that create a viral brand experience while staying true to <company's> brand spirit. Ground every recommendation in specific examples and real-world activation plans to make this as turnkey as possible. The ultimate goal is generating cost-effective, authentic buzz that efficiently drives awareness and sales.

CHEAT SHEET OF THE WEEK

USE CASE PROMPT OF THE WEEK

NEWSLETTER CONTENT AND AUTOMATION STRATEGY

I need a comprehensive content strategy and automation plan for launching a new <monthly/quarterly> marketing newsletter.

The newsletter should provide valuable insights for <target audience> interested in <relevant topics>.

First, recommend an overarching content theme and 4-5 pillar topics to cover. Then generate 25+ working article title ideas mapped to each pillar.

Outline a 6-12 month editorial calendar detailing specific articles, newsletter layout/design inspiration, and ideas for interactive or multimedia content modules.

Propose a lead generation incentive structure and tactics to grow the subscriber base over time.

Finally, provide recommendations on newsletter automation tools, personalisation capabilities, scheduling cadences and metrics to measure engagement.

CANVA TIP OF THE WEEK

TRANSLATE YOUR VIDEO’S TRANSCRIPTION WITH EASE