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- Friday Edition - Oct 11
Friday Edition - Oct 11
News, AI Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
October 11, 2024
Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.
It’s time you let AI do the explaining for you. Guidde is an AI-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.
Turn documentation into stunning visual guides
Save valuable time by creating video documentation 11x faster
Use it to document workflows for your teammates, share insights across your company, train and onboard new hires, and much more
Brand new features like video intros and outros, and an improved editor
Simply click capture on the Guidde browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.
Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.
TOP STORY
DEEPMIND LEADERS WIN NOBEL PRIZE IN CHEMISTRY FOR AI BREAKTHROUGHS
Sir Demis Hassabis, Co-founder and CEO of Google DeepMind, and Dr. John Jumper, Director at Google DeepMind, alongside David Baker, have been awarded the 2024 Nobel Prize in Chemistry for their groundbreaking work on AlphaFold, an AI system capable of accurately predicting the 3D structure of proteins.
Before AlphaFold, protein structure prediction was a complex and lengthy process. AlphaFold's open-access Protein Structure Database, used by over 2 million scientists globally, has become a transformative tool in fields such as drug discovery and enzyme design.
This achievement marks a significant milestone for AI’s role in accelerating scientific discovery, reinforcing the impact of computational biology on real-world applications. AlphaFold has revolutionised the study of proteins, a key to understanding biological processes and developing therapeutics.
Both Hassabis and Jumper emphasised that AlphaFold exemplifies AI’s potential to drive future scientific advancements, paving the way for discoveries in biology and medicine at an unprecedented pace. Their recognition underscores AI’s increasing importance as a tool for groundbreaking research.
NEWS
Amazon’s new warehouses will employ 10x as many robots
(Click the links to learn more)
TOOL OF THE WEEK
Fiverr is a leading marketplace that connects businesses with freelancers offering a wide range of services. From graphic design and writing to digital marketing and web development, Fiverr allows you to easily find professionals for any project. Whether you're a small business or a large enterprise, Fiverr provides flexible solutions to fit your needs.
Diverse Talent Pool: Access to thousands of freelancers skilled in various fields, ensuring you can find the perfect match for your project.
Affordable Pricing: Fiverr offers services at a range of prices, allowing you to find the right service within your budget, whether it's a one-time task or an ongoing project.
Quick Turnaround: Need something fast? Fiverr’s freelancers offer services with varying delivery times, including options for 24-hour turnarounds.
Easy-to-Use Platform: Fiverr’s intuitive platform makes it simple to browse, select, and communicate with freelancers, ensuring a seamless process from start to finish.
Safe and Secure: Payments are handled securely through the platform, with no hidden fees and full transparency, making Fiverr a trusted partner for any business.
Use code JPMARKETING10 for 10% off!
AI IMAGES OF THE DAY
CHESS FASHION CONCEPT
Artificial Inspiration on LinkedIn
PROMPT OF THE WEEK
BRAND EXPERIENCES
You are a brand experience strategist reimagining how <company name> can create bold, immersive experiences that forge deep emotional connections with <target customer personas>. The goal is to bring the brand's <key values/pillars/positioning> to life in unforgettable ways that transcend traditional marketing.
Please outline a comprehensive brand experience vision covering the following areas:
Experience Principles & Signature Brand Rituals:
Define the strategic principles and philosophies guiding the experience vision
Conceptualize signature rituals, actions or behaviours that emblematize the brand
Explore opportunities to make branded experiences more multisensory and textured
Physical Brand Experiences & Activations:
Design concepts for events, experiential activations, and real-world installations
Maximise use of technology like AR/VR, projection mapping, RFID, etc.
Provide detailed examples across B2B, B2C, and D2C experience touchpoints
Digital Experience Realms & Virtual Worlds:
Ideate branded digital experiences including apps, games, metaverse installations
Explore how emerging tech like AI, Web 3.0, and spatial computing enhance experiences
Showcase examples blending physical and digital experience planes
Branded Subscription/Membership Experience:
Design a premium branded subscription/membership program concept
Include unique bundled offerings, content, merchandise, and VIP access
Craft the end-to-end member onboarding, support, and retention experience
Branded Content & IP Development:
Conceptualize branded content ideas spanning entertainment, education, and more
Outline branded IP extensions into books, films, podcasts, video games, etc.
Provide examples of brands as experience-driven storytellers and worldbuilders
Holistic Experience Measurement:
Develop an experience measurement framework covering each touchpoint
Set forth innovative experience data capture and insights gathering techniques
Outline processes for continuous optimization and iterating the experience vision
The brand experience strategy should redefine how <company> interacts with and provides value to customers through disruptive, buzz-worthy, highly shareable experiences. Ensure every idea authentically aligns with the brand's vision while pushing creative boundaries. Ground all recommendations with compelling visuals and detailed, executable concepts.
USE CASE PROMPT OF THE WEEK
USER GENERATED CONTENT (UGC) STRATEGY
Create a strategy to encourage and leverage user-generated content for our <product/service>.
Develop a branded hashtag and central theme that inspires customers to create and share content.
Design a submission and curation process that aligns with legal and brand guidelines.
Outline incentives and recognition programs to motivate participation.
Propose innovative ways to showcase UGC across various marketing channels and touchpoints.
Finally, recommend tools for managing and measuring the UGC campaign, along with metrics to assess its impact on brand awareness and customer engagement.
CANVA TIP OF THE WEEK
CRAFT ENGAGING CONTENT WITH THE HELP OF AI FEEDBACK
