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- Friday Edition - Sept 13
Friday Edition - Sept 13
News, AI Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
September 13, 2024
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TOP STORY
EXCITING AI TOOLS COMING SOON FOR THE ANTICIPATED IPHONE 16
Apple's upcoming AI features, branded as "Apple Intelligence," are set to significantly enhance user experiences on iPhones, iPads, and Macs. Initially missing the iPhone 16 launch, these features will arrive with iOS 18.1 in October. Users can look forward to a suite of writing tools, including text rewriting, grammar proofreading, and content summarization, alongside Smart Reply for email responses. Apple’s new Photos features will include "Clean Up," allowing users to remove unwanted objects, and advanced search capabilities to locate images using natural language.
Siri will undergo a transformation, offering more natural interactions through a new on-screen look and a smarter language model. A major leap forward is the introduction of "type to Siri," enabling users to input requests via text. Additionally, Apple is enhancing its transcription capabilities, including phone call recording and voice transcriptions in Notes. As part of this upgrade, Siri will offload more complex questions to Apple’s "Private Cloud Compute," ensuring better responses while safeguarding privacy.
Apple has even more AI features scheduled for later release, including "Visual Intelligence" for gathering information through photos and "Genmoji" for creating custom emojis with text prompts. Siri will also gain the ability to perform in-app tasks and integrate with third-party apps, enhancing its usefulness. Additionally, users will have the option to leverage ChatGPT for more advanced generative AI responses, marking a significant expansion of Apple's AI ecosystem across its devices in the coming months.
NEWS
AI’s Role In Helping To Prevent Skin Cancer Through Behaviour Change
(Click the links to learn more)
TOOL OF THE WEEK
Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.
It’s time you let AI do the explaining for you. Guidde is an AI-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.
Turn documentation into stunning visual guides
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Use it to document workflows for your teammates, share insights across your company, train and onboard new hires, and much more
Brand new features like video intros and outros, and an improved editor
Simply click capture on the Guidde browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.
Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.
AI IMAGES OF THE DAY
GUCCI SANDCASTLES CONCEPT
PROMPT OF THE WEEK
CUSTOMER RETENTION
Outline a customer retention program for <product/service>.
Suggest ideas for a tiered loyalty program with exclusive benefits for repeat customers.
Outline concepts for personalized communications based on purchase history and preferences.
Propose ideas for exclusive events or early access offers for loyal customers.
Suggest strategies for gathering and acting on customer feedback to improve satisfaction.
Outline ideas for a referral program that incentivizes customers to bring in new business.
Propose concepts for surprise and delight tactics to exceed customer expectations.
Suggest ideas for creating a community or forum for customers to connect and share experiences.
Outline strategies for proactive customer support to address issues before they escalate.
Propose ideas for win-back campaigns to re-engage lapsed customers.
Suggest methods for measuring customer lifetime value and identifying high-value segments.
CHEAT SHEET OF THE WEEK
USE CASE PROMPT OF THE WEEK
FUTURE TRENDS
You are a forward-thinking marketing expert tasked with providing a comprehensive overview of the key trends and innovations shaping the future of the industry. The goal is to inform and inspire <target audience>, empowering them to adapt and thrive in the ever-evolving marketing landscape.
Please develop a detailed, text-based exploration of the future of marketing that covers the following key areas:
Introduction: The Changing Landscape of Marketing
Brief overview of the rapid evolution of marketing in recent years
Key factors driving change (technology, consumer behavior, data, etc.)
The importance of staying ahead of the curve in a competitive landscape
Trend 1:The Rise of AI and Automation
How AI is transforming various aspects of marketing (personalisation, predictive analytics, chatbots, etc.)
The impact of automation on marketing efficiency and effectiveness
Real-world examples and case studies of AI-powered marketing success
Potential challenges and ethical considerations surrounding AI in marketing
Trend 2: The Power of Personalisation and Hyper-Segmentation
The growing consumer expectation for personalised, relevant experiences
Leveraging data and advanced segmentation for more targeted marketing
The role of dynamic content, recommendation engines, and other personalization tech
Best practices for striking the right balance between personalisation and privacy
Trend 3: The Evolution of Content Marketing
The continued importance of content in building brand authority and engagement
Emerging formats and mediums (interactive, video, VR/AR, etc.)
The rise of user-generated and influencer-driven content
Strategies for creating content that resonates in an oversaturated landscape
Trend 4: The Future of Social Media and Digital Advertising
How social platforms are evolving and what it means for marketers
The impact of new technologies like VR/AR on social interaction and advertising
The shift towards more authentic, "unfiltered" social content
Navigating data privacy concerns and the evolving ad targeting landscape
Trend 5: The Blurring of Physical and Digital Experiences
The rise of experiential marketing and immersive brand activations
Leveraging IoT, AR, and other emerging tech to bridge physical and digital
Creating seamless, omnichannel customer journeys
Reimagining retail and event marketing for the phygital age
The Future of Marketing: Key Takeaways and Recommendations
Recap of the most impactful trends and innovations on the horizon
Practical next steps and advice for <target audience> to future proof their marketing
The importance of agility, experimentation, and continuous learning
Inspirational vision of marketing's potential to drive meaningful value and impact
Provide the content in a narrative, story-driven format, weaving in examples, data points, and expert quotes to bring each trend to life. The goal is to create an engaging, informative asset that empowers marketers to proactively navigate the future and seize emerging opportunities.
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CANVA TIP OF THE WEEK
UPSCALE AND ENHANCE VIDEO QUALITY
