Friday Edition - Sept 20

Onboarding, step-by step documentation, documenting workflows. This documentation takes time to create and then more time deploy to the organisation.

It’s time you let AI do the explaining for you. Guidde is an AI-powered tool that helps you explain the most complex tasks in seconds with AI-generated documentation.

• Turn documentation into stunning visual guides

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• Use it to document workflows for your teammates, share insights across your company, train and onboard new hires, and much more

• Brand new features like video intros and outros, and an improved editor

Simply click capture on the Guidde browser extension and the app will automatically generate step-by-step video guides complete with visuals, voiceover and call to actions.

Guidde is used and trusted by 50,000+ users and is rated 5/5 stars on the Google Chrome store.

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TOP STORY

OPEN AI’ STRAWBERRY USERS FACE WARNINGS & BANS FOR TRYING TO UNCOVER HIDDEN REASONING PROCESS

OpenAI’s latest AI model, part of the "Strawberry" family featuring o1-preview and o1-mini, has caused a stir due to the company's strict measures to keep the model’s internal "chain of thought" hidden. 

Trained for step-by-step reasoning, o1 generates answers after an internal process, but OpenAI prevents users from accessing these raw steps. Curious users and researchers have attempted to probe the model using jailbreaking techniques, prompting OpenAI to issue warnings and threats of bans for violating its terms of service.

The company argues that keeping the raw reasoning hidden allows it to maintain a competitive advantage and use the data for monitoring purposes, such as detecting signs of manipulation. OpenAI claims that exposing this process could compromise user experience and enable competitors to reverse-engineer the technology. However, this decision has sparked frustration within the AI community, as researchers like Simon Willison emphasise the importance of transparency and interpretability in AI development. 

Critics see the lack of access to o1’s inner workings as a step backward in the quest for more open AI research.

NEWS

LinkedIn is training AI models on your data

Empowering YouTube creators with generative AI

California's 5 new AI laws crack down on election deepfakes and actor clones

(Click the links to learn more) 

TOOL OF THE WEEK

HYPERVSN 

The future of customer experience isn’t just digital - it’s holographic - and powered by AI.

While AI is taking over our phones and computers, in my opinion the next step is AI integration into the physical world.

HYPERVSN is innovating in this space with the development of a virtual avatar that can greet and engage with customers, powered by OpenAI's ChatGPT.

This model enables 2 way communication in real time, ensuring conversational and informative interactions.

With lifelike visuals and multi-language capabilities, this innovative technology challenges the customer service model we are all so accustomed to. As a Marketer this opens up many exciting new avenues for sales & brand building.

The ELLEM partnership with Capgemini is brilliant case study for the capability of this new technology - with many trying it hands on across Europe.

I am sure this is the first of many innovations in this space as we continue through this digital revolution.

AI IMAGES OF THE DAY

MUSTANG SLIPPERS CONCEPT

PROMPT OF THE WEEK

LAUNCH EVENT

You are an event strategist tasked with creating an unforgettable launch event for <company name's> new <product/service>. The goal is to generate buzz, media coverage, and excitement among <target audience> while effectively communicating the key features and benefits of the new offering.

Please outline a detailed launch event strategy covering the following key components:

Event Concept & Theme:

Develop an overarching theme that aligns with the product and brand identity

Outline how this theme will be integrated throughout all aspects of the event

Provide creative ideas for making the event unique and memorable

Venue Selection & Layout:

Recommend ideal venue type and specific location options

Outline key areas and spaces needed (stage, demo areas, networking spaces, etc.)

Discuss considerations for capacity, accessibility, and technical requirements

Guest List & Invitations:

Define target attendees (media, influencers, customers, partners, etc.)

Outline strategies for creating an exclusive, in-demand guest list

Provide ideas for unique, attention-grabbing invitation designs and delivery methods

Event Flow & Programming:

Create a detailed event timeline and run of show

Outline key segments (keynote, demos, Q&A, networking, etc.)

Recommend speakers, hosts, or special guests to enhance the event

Product Showcase & Demonstrations:

Detail how the new product/service will be presented and demonstrated

Outline interactive experiences for guests to engage with the offering

Discuss strategies for effectively communicating key features and benefits

Technology & Production:

Recommend audiovisual equipment and technical requirements

Outline any special effects, lighting, or staging elements

Discuss considerations for live streaming or virtual components if relevant

Branding & Decor:

Provide ideas for event branding and environmental design

Outline key branded touchpoints throughout the event space

Discuss how to create Instagram-worthy moments and photo opportunities

Catering & Entertainment:

Recommend food and beverage options that align with the event theme

Outline ideas for unique, memorable entertainment elements

Discuss considerations for dietary restrictions and sustainability

Media Strategy:

Outline plans for pre-event, day-of, and post-event media coverage

Recommend strategies for maximizing social media buzz and engagement

Discuss ideas for press kits, media interviews, and exclusive content

Gifting & Takeaways:

Provide ideas for unique, branded gifts or product samples

Outline strategies for creating lasting impressions post-event

Discuss considerations for sustainability and practicality in gifting

Measurement & Follow-up:

Recommend key performance indicators (KPIs) for event success

Outline strategies for capturing attendee data and feedback

Discuss follow-up plans to maintain momentum post-event

Budget & Logistics:

Provide a high-level budget breakdown for key event elements

Outline critical logistical considerations and potential challenges

Discuss contingency plans and risk management strategies

The launch event strategy should provide a comprehensive roadmap for creating a high-impact, memorable experience that effectively introduces <company name's> new offering to the market. Ground all recommendations in event best practices, industry trends, and target audience insights. Provide specific, actionable ideas that can be tailored to different budget levels and scaled as needed.

CHEAT SHEET OF THE WEEK

USE CASE PROMPT OF THE WEEK

CONTENT CALENDAR

Generate a 12-month content calendar for <brand> focusing on <key themes>.

List major industry events, holidays, and seasonal trends relevant to your brand.

Identify key product launches or promotions planned for the year.

Suggest content themes for each month, aligning with brand goals and audience interests.

Propose a mix of content types (e.g., blog posts, videos, infographics, podcasts) for each theme.

Include ideas for user-generated content campaigns and contests.

Suggest potential collaborations with influencers or partners for specific content pieces.

Identify opportunities for repurposing content across different platforms.

Include ideas for evergreen content that can be promoted throughout the year.

Suggest topics for thought leadership pieces to establish brand authority.

Outline a strategy for balancing promotional content with valuable, informative content.

CANVA TIP OF THE WEEK

TURN YOUR IMAGES INTO CAPTIVATING VIDEOS