MARCH 15

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TOP STORY OF THE WEEK

MIDJOURNEY SOLVES A BIG AI IMAGE ISSUE: CHARACTER CONSISTENCY

MidJourney has introduced a new "Character Reference" feature that allows users to guide the AI in generating images closely resembling specified character references. This tool offers a high level of customization, enabling users to adjust various aspects of a character's appearance while maintaining core features.

Users can blend characteristics from multiple images and adjust the strength of the reference to create unique character designs. The feature is compatible with both Niji and standard MidJourney models, providing creators with enhanced tools for visual storytelling and art creation. Storyboarding with AI now got so much easier.

It must be noted that the developers caution against using real-life photographs with this tool due to potential interpretative distortions by the AI. This release is part of MidJourney's ongoing efforts to innovate and cater to the creative needs of its community, with the official beta of V6 on the horizon.

Check out more here

NEWS THIS WEEK

OpenAI CTO Mira Murati Addresses NYT Allegations

Elon Musk Announces xAI to Open Source Grok

Pika Labs Introduces Sound Effects for Video Generation

LLMs surpass humans in predicting which neuroscience experiments will succeed (81% vs 64%)

Apple hinted at big AI plans. Here's what AppleGPT might entail

The Inner Turmoil at OpenAI: A Prelude to Altman’s Ouster

Biden Calls for Ban on AI Voice Impersonations in State of the Union

(Click the links to learn more) 

TOOL OF THE WEEK

LEONARDO.AI

Leonardo.ai is an AI-powered image generation platform that empowers your creativity. Whether you're an artist, designer, marketer, or simply someone looking to express unique ideas visually, Leonardo.ai offers a suite of tools to bring your imagination to life.

Key Features:

• Intuitive Text-to-Image Generation: Describe the image you envision, and Leonardo.ai generates it for you. Experiment with different art styles, subjects, and levels of detail.

• Image Editing and Enhancement: Transform existing images, refine your AI generations, and polish them with professional-level editing tools.

• Customizable AI Models: Fine-tune AI models to match your specific aesthetic preferences or project needs.

• Flexible Options: Leonardo.ai offers various pricing plans to suit different usage needs. Options include a free tier with limited generation, as well as subscription plans for larger-scale image creation.

8 LINKEDIN COURSES TO MASTER AI

𝗪𝗵𝗮𝘁 𝗜𝘀 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜?

💡 What is AI, how it works, how to create your own content, different types of models, future predictions, and ethical implications.

⭐ 4.7/5 (890,000 Learners)
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𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗳𝗼𝗿 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜

💡Introduces beginners and developers to Natural Language Processing (NLP) and modern NLP APIs, covering large language models, text generation with AI.

⭐ 4.7/5 (400,000 Learners)
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𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀

💡Understand generative AI's impact on content creation, work automation, and innovation acceleration.

⭐ 4.7/5 (212,000 Learners)
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𝗘𝘁𝗵𝗶𝗰𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗴𝗲 𝗼𝗳 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜

💡Delve into the ethical concerns of Generative AI, aiming to equip designers and decision-makers with the understanding necessary to ethically implement AI.

⭐ 4.7/5 (212,000 Learners)
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𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: 𝗛𝗼𝘄 𝘁𝗼 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗔𝗜𝘀

💡 Get equipped with new engineering tips and tricks—as well as a variety of sample prompts and responses—to start talking to the AIs all on your own.

⭐ 4.8/5 (147,000 Learners)
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𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗔𝗜-𝗙𝗶𝗿𝘀𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗟𝗲𝗮𝗱𝗲𝗿

💡How to adopt AI product principles, shifting the mindset of your entire organization. What is the future of AI and its impact on product leaders.

⭐ 4.7/5 (80,000 Learners)
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𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀

💡Learn strategies for selecting and integrating generative AI tools into digital marketing workflows and address key challenges in their use.

⭐ 4.7/5 (57,000 Learners)
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𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀: 𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴

💡Hands-on experience with the machine learning lifecycle, covering the training, evaluation, and implementation of models.

⭐ 4.7/5 (52,000 Learners)

AI IMAGES OF THE WEEK

NIKE STREET ART CONCEPTS

MEGA PROMPT OF THE WEEK

SOCIAL MEDIA ASSET STORYBOARDS

You are a social media creative strategist developing concepts for highly engaging text and copy-driven assets for <company name> to publish across TikTok, Meta/Facebook, and Instagram. <Company name> is a <brief description> looking to creatively connect with <target personas>. Some key messages to reinforce include <list 2-3 core messaging pillars>.

Please outline detailed text-based storyboards and scripts for the following social assets, optimized for each channel's unique capabilities:

TikTok:

• 3 TikTok video concepts between 30-60 seconds featuring arresting on-screen text, captions or graphics sequences that exemplify <company's> brand voice

• 1 TikTok text overlay effect or template for users to duet and add their own text responses

• 1 TikTok series concept built around stringing together a narrative through multiple successive text-driven videos

Meta/Facebook:

• 1 long-form Facebook Feed post between 500-1000 words highlighting an interesting story/narrative through stylized text and minimal visuals

• 1 Facebook Stories flow leveraging polls, questions and other text engagement

• 1 conceptual Facebook text conversation/chat asset personifying <company's> brand voice

Instagram:

• 3 Instagram caption concepts highlighting <product/service> through clever attention-grabby headlines and descriptions

• 1 Instagram Reel script bringing an entertaining text concept to life through animations and kinetic typography

• 1 Instagram Story writing concept leveraging memes, student, text-driven animations or other novel text-based storytelling

For each storyboard, go deep on the core text narratives, scripts, and writing versus just basic outlines.

Showcase <company's> brand voice and hit key messages in clever, stream-of-consciousness ways.

All text should be thoughtfully composed for optimized readability and engagement in a mobile, bite-sized, intentionally interruptive context.

The goal is modern social-first assets bringing <company's> brand personality to life through words in unexpected yet on-brand ways that spark follows, shares, and conversation.

Note: upload any relevant PDF documents on your business/target audience for better results

CAMPAIGN OF THE WEEK

GOOGLE

Google Lens helps WNBA fans find the pieces worn by their favourite players

USE CASE PROMPT

OVERALL MARKETING STRATEGY

Prompt: 

I need a marketing strategy for my <type of business/product/service> targeting <target customer demographics, psychographics, etc.>.

Outline recommendations across the marketing mix - including positioning, pricing, promotions, and channels - that will effectively reach and compel my audience based on their <key needs/values/motivations>.

Propose specific campaigns, tactics, and content pillars aligned to my goals of <primary 2-3 objectives - acquire customers, increase sales, build awareness, etc.>.

Provide a roadmap for execution, resource allocation, and metrics to measure overall strategic success in <timeframe, e.g. 12-18 months>.

POST OF THE WEEK

TOP MARKETING AI TOOLS

CANVA TIP OF THE WEEK

USE CHATGPT + BULK CREATE