Make Presentations 10x Faster

Say goodbye to manual design & formatting work. Unlock your creativity with Gamma and turn text into beautiful presentations within seconds.

Try for free.

TOP STORY OF THE WEEK

NEW CLAUDE 3 LLM OUT-PERFORMS CHATGPT IN KEY BENCHMARKS

Anthropic, an AI research company founded by former OpenAI employees, has launched its next-generation AI chatbot named Claude 3. The company claims its latest language model surpasses industry heavyweights like ChatGPT and Google's Gemini in crucial benchmarks. Anthropic's most advanced 'Opus' model even displays 'near-human' capabilities in certain tasks.

Three Tiers, Powerful Capabilities

Claude 3 presents three distinct models: Haiku, Sonnet, and Opus. Sonnet drives the publicly accessible Claude.ai chatbot, while the most powerful model, Opus, is available via Claude Pro subscription. This multi-modal AI handles both text and images. All Claude 3 models excel in real-time tasks like customer service and data extraction, promising instant results and better accuracy with complex instructions.

Claude 3's Edge

Anthropic reports that Opus demonstrates a 14.7% advantage over GPT-4 in graduate-level reasoning. It also outperforms on math, coding, and general knowledge tasks. Claude 3 stands as an impressive upgrade, with models like Sonnet offering faster speeds and higher intelligence than its predecessors. Anthropic emphasizes Claude 3's ability to process various visual formats, aiding businesses handling technical images.

Check out more here

NEWS THIS WEEK

Microsoft is working with Nvidia, AMD, and Intel to improve upscaling support in PC games

Introducing Microsoft Copilot for Finance

Elon Musk sues OpenAI and Sam Altman over ‘betrayal’ of nonprofit AI mission

China rules that an AI bot infringed copyrighted material

Midjourney’s Next Leap: Consistent Characters and Describe Feature

Introducing the next generation of Claude

OpenAI adds 'Read Aloud' voiceover to ChatGPT

AI tool predicts kidney failure six times faster than human expert analysts

Perplexity Poised To Become Latest AI Startup To Hit Unicorn Status

US army experimenting with generative AI chatbots in war games: Report

Microsoft invokes VCRs in motion to dismiss The New York Times’ AI lawsuit

(Click the links to learn more) 

TOOL OF THE WEEK

OPUS CLIP

Opus Clip is an AI-driven video repurposing tool designed to help you transform long-form videos into shorter, social media-friendly clips. If you create videos for platforms like YouTube, TikTok, or Instagram, Opus Clip offers a way to streamline the process of producing engaging short-form content.

Key Features:

• AI-powered analysis: Opus Clip identifies the most interesting or important sections of your long-form video.

• Automatic clip creation: Generates short, shareable clips based on the AI analysis.

• Editing tools: Offers basic editing options to customize clips (captions, transitions, etc.).

• Trend analysis: Opus Clip suggests edits based on current trends in short-form video content.

10 MARKETING PROMPTS

𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗢𝘂𝘁𝗹𝗶𝗻𝗲:

Create a detailed marketing strategy for <brand/service>. Target audience: <consumer description>. Key pain points: <pain point 1>, <pain point 2>. Emphasize <unique selling proposition>. Include sections for objectives, channel selection, content strategy, budget outline and measurement KPIs.

𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:

Analyse potential competitors of <brand/service> offering <service/proposition>. Identify their target audience, marketing messages, content themes, strengths, weaknesses, and potential opportunities for differentiation.

𝗜𝗱𝗲𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲:

Develop a detailed ideal customer profile for <brand/service>. The core proposition is <proposition>. Include demographics, interests, pain points, online behaviour, and the key factors influencing their purchase decisions.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿:

Generate a 3-month content calendar for <brand/service>. Align content with <objective 1>, <objective 2>. Include content ideas for <social platform 1>, <social platform 2>, and the company blog/website.

𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻:

Design a 5-email nurture campaign for <brand/service>. Target: <audience segment>. Goal: <conversion goal - e.g.,  trial sign-up, free consultation>.  Outline subject lines, email copy outlines, and a call-to-action for each email.

𝗦𝗘𝗢 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

Develop a list of high-value keywords and search phrases that <target audience> uses to find products/services like <brand/service>. Categorize them by search intent (informational, transactional, etc.).

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝗮𝗰𝘁𝗶𝗰𝘀:

Recommend specific tactics to grow engagement on <social media platform>. Consider the target audience of <brand/service> and their likely preferences. Outline content types, potential partnerships, or campaign ideas.

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:

Analyse this website (upload an image of a website). Suggest changes to improve conversion rates. Consider UI/UX improvements, calls-to-action, addressing pain points and offering compelling reasons to take action.

𝗣𝗮𝗶𝗱 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗣𝗹𝗮𝗻:

Outline a basic paid advertising strategy for <brand> offering <service/proposition>. Suggest suitable ad platforms (e.g., Google, Facebook), initial budget, audience targeting options, and 2-3 ad campaign ideas.

𝗣𝗥 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

Develop a plan for securing media coverage for <brand/service> offering <service/proposition>. Identify relevant journalists, publications, and blogs. Outline newsworthy angles, pitch ideas, and a timeline for outreach.

AI IMAGES OF THE WEEK

ANIMAL CROISSANTS

MEGA PROMPT OF THE WEEK

SOCIAL MEDIA VIDEO SCRIPTS

You are a video scriptwriter and content creator. Your client <enter company name> is looking to produce a series of social media video assets to engage <enter target audience/personas> around <enter topic or marketing initiative>.

Please develop the following video scripts and content outlines:

1. A 60-second video advertisement spot highlighting <enter key product/service details> in a punchy, attention-grabbing way suitable for paid social distribution.

2. A 90 second to 2:00 minute educational video that teaches the audience something valuable related to <enter topic> while tastefully promoting <enter company/offering>.

3. A 30 second animated "Did You Know?" style video highlighting an interesting fact, statistic or idea around <enter topic area>.

4. A 45-60 second testimonial video featuring a satisfied customer explaining how <company's> <product/service> helped them overcome <x> challenge or achieve <y> success.

5. A 15 to 30 second social media teaser video designed to drive views and engagement for an upcoming piece of content.

For each script, include detailed notes on the overall concept, narrative flow, suggestions for visuals, call-to-action, and how it aligns with <company's> brand voice and style.

The goal is to provide a diverse array of social video assets that entertain, educate and promote <company> to <target audience> in bite-sized, snackable yet meaningful formats.

Make sure to hit the key messaging pillars while optimizing each for the unique strengths and context of video marketing on social platforms. Ask me questions to get any missing information needed for this request.

Note: upload any relevant PDF documents on your business/target audience for better results

CAMPAIGN OF THE WEEK

APPLE

Apple releases a 19-minute reshoot of 1986 Manga Movie ‘Midnight’ as part of their shot on iPhone campaign

USE CASE PROMPT

WEBSITE CONTENT STRATEGY

Prompt: 

I need a content strategy for my <type of business/product/service> website targeting <target audience details>. Recommend a sitemap structure and 8-10 core content pillars that will resonate with my audience's <key interests/needs/values>.

Outline content types, formats, and topics for each pillar that drive <goals - e.g. lead gen, sales, awareness>.

Suggest an editorial calendar cadence and content governance policies. Propose metrics to measure success against <specific desired outcomes>.

POST OF THE WEEK

MARKETING X AI CHEAT SHEET

CANVA TIP OF THE WEEK

USE DALLE AND IMAGEN APPS IN CANVA FOR BETTER TEXT-TO-IMAGE TOOLS IN THE PLATFORM