Monday Edition

AI News, Tools, Prompts & Use Cases

Jonathan Parsons (JP)
July 01, 2024

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TOP STORY

MICROSOFT’S AI BOSS THINKS IT’S PERFECTLY OK TO STEAL CONTENT IF IT’S ON THE OPEN WEB

In a recent interview, Microsoft's head of AI, Mustafa Suleyman, stirred controversy with his assertion that content published on the open web is essentially "freeware" available for unrestricted use. This statement comes amid ongoing legal challenges against Microsoft and OpenAI regarding the use of copyrighted online content for AI model training.

Suleyman's position, which he describes as part of a "social contract," contradicts established copyright laws. In the United States, published works are automatically protected by copyright without formal application. His interpretation of fair use as a blanket permission for copying and reproducing web content has raised eyebrows among legal experts and content creators alike.

The debate touches on broader questions about the role of AI in content creation and the ethical implications of using publicly available information for machine learning. Suleyman's comments highlight the growing tension between rapid technological advancement and existing legal frameworks designed to protect intellectual property.

As AI continues to reshape industries and challenge traditional notions of content ownership, this controversy underscores the urgent need for clearer guidelines and potentially new legislation to address the complexities of AI and copyright in the digital age. The outcome of this debate could have far-reaching consequences for content creators, tech companies, and the future development of AI technologies.

NEWS

The Ray-Ban Meta smart glasses are about to get new competition

ChatGPT could be smarter than your professor in the next 2 years

The Center for Investigative Reporting is suing OpenAI and Microsoft

Financial services shun AI over job and regulatory fears

(Click the links to learn more)

CREATOR SPOTLIGHT

HEATHER MURRAY - AI for Non-Techies. AI Trainer & Consultant

10 PROMPTS FOR BRAND STRATEGY

𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: Define the unique market position for <brand> in the <industry> landscape. Articulate key differentiators and competitive advantages.

𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆: Develop the brand personality for <company>, including tone of voice, values, and character traits that will resonate with <target audience>.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲: Create a brand architecture strategy for <company>, outlining the relationship between different brands, sub-brands, and product lines.

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆: Craft a compelling brand story for <company> that showcases its history, mission, values, and impact to emotionally connect with <target audience>.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻: Identify potential brand extension opportunities for <brand> into new product categories or markets, maintaining brand identity and values.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Develop a strategy to deliver consistent brand experiences across all touchpoints for <company>, including digital, physical, and customer service interactions.

𝗕𝗿𝗮𝗻𝗱 𝗘𝗾𝘂𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Create a plan to build and strengthen brand equity for <brand> over the next <time period>. Include tactics for increasing awareness, loyalty, and perceived quality.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗣𝗿𝗼𝗴𝗿𝗮𝗺: Design a brand ambassador program for <company> to leverage employees, customers, or influencers in promoting the brand authentically.

𝗕𝗿𝗮𝗻𝗱 𝗣𝘂𝗿𝗽𝗼𝘀𝗲: Define a meaningful brand purpose for <company> that goes beyond profit and resonates with <target audience>. Outline how this purpose will guide business decisions and marketing.

𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘁𝗿𝗶𝗰𝘀: Develop a framework for measuring and tracking brand health for <company>. Include key metrics, data sources, and reporting frequency.

AI IMAGES OF THE DAY

PARIS WATER PARK

If Only AI on Instagram

CAMPAIGN OF THE WEEK

BEATS - LIL WAYNE KEPT AWAKE BY LEBRON JAMES PLAYING HIS TRACK ON REPEAT

USE CASE PROMPT

GEO-TARGETED MARKETING

Prompt:

Develop a comprehensive strategy for leveraging location-based and geo-targeted mobile marketing to drive foot traffic and sales for our <retail locations/product>.

Start by identifying key geo-fencing opportunities around our stores, competitor locations, and relevant points of interest. Then create a diverse mix of location-triggered tactics including push notifications, SMS offers, in-app messaging, and dynamic mobile ad creative.

Generate ideas for gamified check-in rewards, augmented reality experiences tied to specific locations, and hyper-local social media content. Outline how we can use location data to personalize customer journeys and retargeting.

Finally, provide guidance on privacy considerations, opt-in strategies, and metrics to measure the effectiveness of our geo-targeted efforts.