Monday Edition - October 7

Learn how to launch and grow an affiliate program for SaaS

Launching an affiliate program for your SaaS business can be intimidating if you’re new to it, but it is pretty simple. Rewardful has boiled it down to three core principles in their free online course:

• Principle 1: Make it simple for affiliates to earn money

• Principle 2: Run your program like a professional

• Principle 3: Build an affiliate recruitment system

By the end of the course, you'll have a clear picture of how affiliate marketing can work for your business.

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TOP STORY

MICROSOFT: ‘EVER PRESENT’ AI ASSISTANTS ARE COMING

Microsoft is set to launch AI assistants with advanced long-term memory capabilities in about a year, according to Mustafa Suleyman, head of AI at Microsoft. These AI systems will remember conversations and personal history, allowing them to offer more tailored assistance.

While the prospect of personalized AI is promising, it has sparked concerns over data privacy, security, and potential biases. Critics fear that deeply embedded AI could misuse personal data or provide misleading advice.

Despite these concerns, Microsoft is pushing forward, unveiling new features for its AI assistant, CoPilot. These include voice capabilities, daily news digests, and a “Think Deeper” feature designed for handling more complex queries. Microsoft is also introducing CoPilot Vision, which can assist users with online activity through their Edge web browser, though the company has implemented measures to ensure privacy.

Microsoft’s previous AI tool, Recall, was paused after privacy backlash, highlighting the balancing act between AI innovation and user trust. The challenge remains to develop AI that is both useful and secure, as Microsoft navigates the evolving landscape of AI technology and public expectations.

NEWS

AI Can Only Do 5% of Jobs, Says MIT Economist Who Fears Crash 

UK risks losing AI leadership without data strategy, government warned 

Meta, challenging OpenAI, announces new AI model that can generate video with sound

(Click the links to learn more) 

CREATOR SPOTLIGHT

PHIL TAYLOR - Follow me for more GROWTH MARKETING & AI content

9 LINKEDIN COURSES TO GET AHEAD IN 2024

1. Generative AI By LinkedIn and Microsoft

2. Creating a Business Plan

3. Communication Foundations

4. Effective Listening

5. Building Resilience

6. Communication with Emotional Intelligence

7. Speaking Confidently and Effectively

8. Prioritising Your Tasks

9. Managing Project Stakeholders

AI IMAGES OF THE DAY

JEANS ON DATES CONCEPT

USE CASE PROMPT

BRAND CHARACTER AND STORYTELLING

Prompt:

Develop a distinct brand character system with dynamic persona backstories, visual identities and creative usage guidelines that can consistently convey our <product/service> brand across content and experiential touch points.

First, generate 3-5 unique character personas that appeal to <target audience/customers> and embody our brand archetype, personality traits and values.

For each character, include detailed backstories, visual designs, audible voices/accents, signature catchphrases and more. Map out key personality attributes like behaviours, interests, relationships and purpose/missions.

Then produce comprehensive character usage guidelines outlining rules of engagement, graphical language systems, creative storytelling/narrative frameworks and more. Ideate how these characters can manifest across content, campaigns, voice assistants, metaverse experiences and more.

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