- The Marketing Advantage
- Posts
- Tuesday Edition
Tuesday Edition
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
July 09, 2024
In partnership with
An entirely new way to present ideas
Gamma’s AI creates beautiful presentations, websites, and more. No design or coding skills required. Try it free today.
TOP STORY
HERE’S HOW AI WILL PLAY A ROLE AT THE 2024 PARIS OLYMPICS
In a groundbreaking move, Moroccan activist Kenza Layli has been crowned the world's first Miss AI, a new beauty pageant that celebrates the intersection of artificial intelligence and social activism. The event, which took place in San Francisco, California, aimed to highlight the growing influence of AI in shaping the future of humanity and the importance of using this technology responsibly to address global challenges.
Layli, a 27-year-old computer scientist and social entrepreneur, impressed the judges with her innovative ideas for leveraging AI to promote gender equality, combat climate change, and improve access to education in developing countries. Her winning project, "AI for Social Good," proposed using machine learning algorithms to analyze satellite imagery and identify areas in need of infrastructure development and resource allocation.
"I am honored and humbled to be the first Miss AI," Layli said in her acceptance speech. "This title is not just about beauty; it's about using our intelligence, both artificial and human, to create a better world for all. I hope to inspire young women and girls to pursue careers in STEM and to use their skills to make a positive impact on society."
The event was attended by tech industry leaders, AI researchers, and social activists from around the world, who praised the organizers for their efforts to raise awareness about the potential of AI to address pressing social and environmental issues. Many also emphasized the need for greater diversity and inclusion in the field of AI, which has been historically dominated by white men.
"Kenza's victory is a testament to the power of diversity and inclusion in driving innovation," said Kai-Fu Lee, a prominent AI expert and venture capitalist. "By bringing together people from different backgrounds and perspectives, we can create AI systems that are more responsive to the needs of all members of society, not just a privileged few.
NEWS
Shutterstock releases generative 3D, Getty Images upgrades service powered by Elon Musk posts deepfake of Kamala Harris that violates X policy
(Click the links to learn more)
10 PROMPTS FOR BRAND ANALYSIS
𝗕𝗿𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝘁: Conduct a comprehensive brand audit for <company> assessing current brand elements, messaging, and customer perceptions. Identify strengths, weaknesses, and improvement areas.
𝗕𝗿𝗮𝗻𝗱 𝗘𝗾𝘂𝗶𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Evaluate the brand equity of <company> across key dimensions (awareness, loyalty, perceived quality, associations). Provide recommendations for strengthening brand equity.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝗦𝘁𝘂𝗱𝘆: Design a brand perception study to gather insights on how <target audience> perceives <brand> compared to competitors. Include methodology and key questions.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Analyze the current positioning of <brand> in the market. Identify opportunities to differentiate and strengthen positioning relative to competitors.
𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Evaluate the current brand architecture of <company> and its product/service offerings. Recommend improvements for clarity and brand leverage.
𝗕𝗿𝗮𝗻𝗱 𝗧𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Assess the consistency and effectiveness of <brand>'s presence across all customer touchpoints. Identify areas for improvement and alignment.
𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Evaluate the current value proposition of <brand>. Assess its clarity, relevance, and differentiation. Provide recommendations for enhancement.
𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁: Analyze the current brand personality of <company>. Determine if it aligns with target audience preferences and brand objectives. Suggest refinements if needed.
𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Evaluate the effectiveness of <brand>'s key messages across various channels. Assess clarity, consistency, and resonance with target audience.
𝗕𝗿𝗮𝗻𝗱 𝗟𝗼𝘆𝗮𝗹𝘁𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Assess the current level of brand loyalty among <brand>'s customers. Identify factors driving loyalty and opportunities to increase it.
AI IMAGES OF THE DAY
OLYMPIC FLAME X LUXURY BRANDS
Artificial Inspiration on LinkedIn
CAMPAIGN OF THE WEEK
OLIVIA WILDE IN DRIVING SEAT FOR VOLKSWAGEN ‘WATER GIRL’ SPOT
USE CASE PROMPT
SUBSCRIPTION MODEL
Prompt:
Create a comprehensive marketing strategy for our subscription-based <service/product>.
Develop positioning and messaging that emphasizes the value of ongoing subscription over one-time purchases.
Design acquisition campaigns targeting different customer segments with tailored value propositions.
Outline retention strategies including engagement programs, loyalty rewards, and upgrade paths.
Propose ways to reduce churn through predictive analytics and targeted interventions.
Create a content strategy that supports both acquisition and retention goals.
Finally, recommend metrics to measure subscription growth, customer lifetime value, and overall program health.
IN CASE YOU MISSED THEM
