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- Tuesday Edition - Aug 20
Tuesday Edition - Aug 20
AI News, Tools, Prompts & Use Cases
Jonathan Parsons (JP)
August 20, 2024
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TOP STORY
RUSSIA’S AI DECEPTION TACTICS IN US ELECTIONS UNSUCCESSFUL, SAYS META
Meta’s latest security report has shed light on Russia’s ongoing efforts to use generative AI in its election interference campaigns within the U.S., revealing that these tactics have been largely ineffective. The report highlights that while AI can enhance the productivity of such campaigns by generating deceptive content more quickly, the overall impact remains limited. Meta has successfully disrupted these operations, which have been primarily focused on undermining Ukraine and its allies since Russia's invasion in 2022.
As the 2024 U.S. election approaches, Meta anticipates that Russia will intensify its efforts to target candidates who support Ukraine, using AI to create misleading content across various platforms. However, Meta’s proactive measures have thus far kept these attempts at bay. The report underscores the growing concern among experts that the accessibility of generative AI tools could lead to an unprecedented surge in disinformation, with AI capable of creating convincing fake images, videos, and articles in mere seconds.
Meta's approach to combating this threat involves monitoring the behavior of accounts rather than just their content, allowing the company to identify and disrupt coordinated inauthentic behavior more effectively. The report also points out that disinformation campaigns often span multiple platforms, and Meta has been collaborating with other tech companies, including X (formerly Twitter), to share findings and strengthen defenses against these tactics.
Despite these efforts, the report notes challenges, particularly with X, which has significantly reduced its content moderation and safety teams, making it more vulnerable to becoming a breeding ground for disinformation. Meta stresses the importance of a coordinated and collaborative approach among all tech companies to ensure that AI-driven election interference can be effectively countered, protecting the integrity of democratic processes.
NEWS
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AI IMAGES OF THE DAY
GRAFFITIED STAR WARS HEMETS CONCEPT
Chris Branch on LinkedIn
CAMPAIGN OF THE WEEK
HEINEKEN - FORGOTTEN BEERS
USE CASE PROMPT
VOICE ASSISTANTS
Prompt:
Create a comprehensive marketing strategy to position our <product/service> within the growing ecosystem of voice assistants and smart speakers.
Begin by analysing current usage trends and user behaviours related to voice-activated devices.
Identify opportunities for integration or partnerships with major platforms (e.g., Alexa, Google Home, Siri).
Develop use cases and voice commands that showcase our product's value in a voice-first environment.
Create a voice SEO strategy to ensure our content is optimised for voice search and discovery.
Design voice-activated marketing campaigns or skills that provide value to users while promoting our brand.
Propose ways to gather and utilise data from voice interactions to improve marketing efforts and product development.
Outline a customer education strategy to promote adoption and ongoing use of our voice-activated features.
Consider privacy concerns and develop messaging to address potential user hesitations.
Finally, recommend metrics to measure the impact of voice assistant marketing on brand awareness, product adoption, and customer engagement.
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