Tuesday Edition - Aug 27

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TOP STORY

TECH CEOS WARN EUROPE: ‘EMBRACE OPEN SOURCE AI OR FALL BEHIND’

Mark Zuckerberg and Daniel Ek, the CEOs of Meta and Spotify respectively, have issued a call for Europe to embrace open-source AI to prevent falling behind in the global technology race. In a recent article, they highlighted the transformative potential of AI in enhancing productivity and driving economic growth. However, they warned that Europe's fragmented and complex regulatory landscape is hindering innovation and creating barriers for developers.

The tech leaders argued that open-source AI, which allows for publicly accessible models, can democratise access to AI technologies and foster a more competitive environment. They emphasised that Europe has a unique opportunity to leverage its strong developer base to lead in this area, but current regulations, including the inconsistent application of the GDPR, are creating uncertainty and delays.

Zuckerberg and Ek stressed that while regulation is necessary to address known harms, overly cautious and pre-emptive regulations could stifle innovation. They urged for clearer and more consistent policies that would empower European businesses and retain top talent in the region. Without these changes, they warned that Europe risks missing out on significant technological advancements and economic opportunities.

NEWS

Personalizing education with ChatGPT

OpenAI supports California AI bill requiring 'watermarking' of synthetic content

Apple’s iPhone 16 launch event is set for September

Google appoints ex-CEO of Character.AI as Gemini co-head

(Click the links to learn more) 

CREATOR SPOTLIGHT

JOSH SANDERS - Showing You How to Grow your Following and Build your Personal Brand

10 PROMPTS FOR PRODUCTIVITY

𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺 𝗗𝗲𝘀𝗶𝗴𝗻: 
Help me develop a comprehensive productivity system tailored to my work style, strengths and weaknesses. Include tools, habits, environment setup and routines.

𝗧𝗶𝗺𝗲 𝗔𝘂𝗱𝗶𝘁 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: 
Help me track how I spend my time for a week, then analyze to identify productivity leaks and redesign my schedule for better focus.

𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗣𝗹𝗮𝗻: 
Help me create a plan to eliminate distractions and maintain concentration, addressing email, notifications, multitasking, and procrastination.

𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 
Help me develop habits and routines to optimize my energy levels for focused productivity throughout the day.

𝗧𝗮𝘀𝗸 𝗕𝗮𝘁𝗰𝗵𝗶𝗻𝗴 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: 
Help me implement a system to group similar tasks and work on them in batches, reducing transition and ramp-up time.

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗣𝗹𝗮𝗻𝗻𝗲𝗿: 
Help me create a detailed project plan for [major initiative], defining milestones, tasks, owners, deadlines and dependencies.

𝗜𝗻𝗯𝗼𝘅 𝗭𝗲𝗿𝗼 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 
Help me develop a system to process and clear my email inbox daily to increase focus and reduce stress.

𝗗𝗲𝗹𝗲𝗴𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: 
Help me identify tasks I should delegate and provide a process for delegating effectively to teammates.

𝗪𝗲𝗲𝗸𝗹𝘆 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝗲𝘄: 
Help me establish a weekly planning routine to review priorities, schedule focused work sessions, and plan my upcoming week.

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: 
Help me design accountability systems like schedule sharing or check-ins to stick to my productivity plan."

AI IMAGES OF THE DAY

UPCYCLED SHOEBOX FURNITURE CONCEPT

CAMPAIGN OF THE WEEK

LEBRON JAMES X CANYON - FIND YOUR FREEDOM

USE CASE PROMPT

WIN BACK STRATEGY

Prompt: 

Develop a comprehensive strategy for a customer win-back campaign targeting lapsed or churned customers of our <product/service>. 

Begin by segmenting the lapsed customer base according to factors such as recency, frequency, monetary value, and reason for churn. 

Analyse data to identify patterns and potential win-back opportunities for each segment. Create personalised messaging and offers tailored to each segment, addressing their specific pain points or reasons for leaving. 

Design a multi-channel outreach strategy including email, direct mail, retargeting ads, and potentially direct phone calls for high-value customers. 

Develop a series of touchpoints and a timeline for the win-back journey, progressively increasing incentives if needed. 

Create content that reminds customers of your value proposition, showcases new features or improvements, and addresses common objections. 

Propose a special "welcome back" onboarding process for reactivated customers to ensure a positive experience. 

Outline a method for tracking and analysing the reasons customers choose to return or remain churned. 

Finally, recommend metrics to measure the campaign's effectiveness, including reactivation rates, cost per win-back, and long-term retention of reactivated customers.

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