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• They’re super detailed so you get the book’s key points at a deep level. 

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TOP STORY

WILL SIRI BECOME THE NEXT CHATGPT? BIG NEWS EXPECTED AT WWDC ON JUNE 10

The world of virtual assistants is an every changing space. OpenAI, Google, and Microsoft are leading the charge, introducing advanced AI models capable of understanding and responding to inputs beyond text, including images, spoken language, and even video.

OpenAI's GPT-4o showcased its conversational prowess, complete with the ability to inflect tone, make sarcastic remarks, and even flirt. However, the demo was overshadowed by a controversy involving Scarlett Johansson, who accused OpenAI of digitally replicating her voice without consent, raising ethical concerns.

Google's Project Astra, a multimodal prototype, also demonstrated impressive capabilities, allowing users to discuss objects in their environment and even remember details about them. Elon Musk's xAI and Amazon are also reportedly working on multimodal chatbots, intensifying the competition.

Apple's Siri, once a trailblazer in voice-based interaction, now faces the challenge of keeping up with its competitors. While Apple has published research on multimodal AI and introduced Ferret, a model that can understand what's happening on your phone screen, it remains to be seen whether a multimodal Siri will be unveiled at the upcoming Worldwide Developers Conference (WWDC) in June.

Apple's approach to emerging technology has often been characterized by a wait-and-see strategy, which has paid off in some cases but not always. With Siri, Apple is expected to play catch-up rather than break new ground this year. However, significant improvements are anticipated, with Siri rumored to evolve into a more intelligent digital helper, and iOS 18 expected to bring fresh AI features.

As the race to create the most advanced and intelligent virtual assistant intensifies, the ethical implications of AI and the importance of obtaining consent when using people's likenesses or voices have come into sharp focus. The future of virtual assistants promises to be a fascinating and rapidly evolving landscape, with multimodal capabilities becoming the new standard.

NEWS

Jensen Huang Computex Keynote: Nvidia Reveals New AI Software and Services

Meta is using your posts to train AI. It's not easy to opt out.

Tribeca to Screen AI-Generated Short Films Created by OpenAI's Sora

AI Search Company You.com Launches Custom AI Assistants

Meta’s AI is summarizing some bizarre Facebook comment sections

CREATOR SPOTLIGHT

JACKSON YEW - I help businesses get more inbound clients with Brand Funnels

10 PROMPTS FOR BRAND POSITIONING:

𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

Define the unique market position for <brand> in the <industry> landscape. Articulate key differentiators, target audience, and competitive advantages.

𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆:

Develop the core values, personality traits, and tone of voice that will define <brand's> identity and resonate with <target audience>.

𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺:

Create a comprehensive visual identity system for <brand>, including logo variations, color palette, typography, imagery style, and graphic elements.

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆 & 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲:

Craft a compelling brand story for <company> that showcases its history, mission, values, and impact to emotionally connect with audiences.

𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲 & 𝗧𝗮𝗴𝗹𝗶𝗻𝗲:

Generate 5 potential brand names and taglines for a <new product/service> that reflect its identity and appeal to <target market>.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁:

Define <brand's> archetype (e.g., Hero, Sage, Rebel) to shape its personality, storytelling, and customer interactions.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀:

Create guidelines for delivering consistent brand experiences across all touchpoints—website, packaging, retail, customer service, etc.

𝗠𝗮𝘀𝘁𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴:

Develop a messaging framework for <brand>, including value proposition, key messages, proof points, and audience-specific messaging.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:

Plan a strategy to identify, recruit, and leverage brand ambassadors (employees, customers, influencers) to embody and promote <brand's> identity.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀:

Identify potential brand extension opportunities for <brand> into new product categories or markets, maintaining brand identity and values.

AI IMAGES OF THE DAY

OREO LANDMARKS

CAMPAIGN OF THE WEEK

SUPERCELL’S SPOT SEES HOLLYWOOD ICONS FACE OFF AGAINST SOCIAL MEDIA STARS

USE CASE PROMPT

VIDEO MARKETING STRATEGY

Prompt: 

I need a comprehensive video marketing strategy and 6-month editorial calendar for my <type of product/service> aimed at engaging <target audience details>. Our primary objectives are to <e.g., boost brand awareness, drive product education, increase conversions, etc.>.

First, recommend 4-6 video series concepts that align with our brand and resonate with our audience. For each series, provide:

• A catchy title and tagline

• Target viewer and their motivations

• Key themes and educational goals

• Suggested video length and frequency

Next, for each series, generate ideas for 8-12 individual video topics. Include for each:

• Compelling title and thumbnail concept

• Brief script outline or storyboard

• Key points to cover

• Potential locations, props, or graphics

• CTAs and conversion tactics

Propose a mix of video formats across the series, such as:

• Tutorials and how-tos

• Customer testimonials

• Behind-the-scenes looks

• Expert interviews

• Product demos

• Animated explainers

Suggest ways to repurpose and atomize each video into <micro-content for social, GIFs, audiograms, etc.> to maximize reach and engagement.

Outline a distribution strategy across <YouTube, website, social platforms, email, etc.>, with platform-specific optimizations.

Recommend collaborations with <influencers, partners, customers> to amplify reach.

Finally, provide a 6-month content calendar that:

• Maps out video releases

• Aligns with product launches, events, campaigns

• Suggests A/B testing opportunities

• Tracks against key metrics like <views, watch time, click-throughs, etc.>

Ensure the strategy balances evergreen content with timely, trend-driven videos.

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