Wednesday Edition - Sep 18

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TOP STORY

OPENAI IS REPORTEDLY GOING ALL-IN AS A FOR-PROFIT COMPANY

OpenAI is preparing to shift from its current nonprofit-controlled structure to a full for-profit model by 2025, aiming for a valuation of up to $150 billion. This change comes as OpenAI continues to grow rapidly, attracting major investor interest, including rumored potential investments from Apple and significant backing from Microsoft. The move would align with demands from investors to lift the current profit cap, enabling further capital injections.

Currently, OpenAI operates as a "capped" for-profit LLC overseen by a nonprofit. This structure allowed the nonprofit board to intervene in leadership decisions, as seen in the recent incident where CEO Sam Altman was briefly removed and then reinstated. OpenAI’s shift to a traditional for-profit model signals a new phase in its strategy, prioritizing growth and flexibility in response to market pressures.

Despite this pivot, OpenAI insists that its nonprofit arm will remain essential to its mission of developing AI for the benefit of all. The company emphasizes its continued focus on building AI that serves everyone, balancing the need for profitability with its foundational goals. This strategic change represents a significant evolution in OpenAI’s approach, as it navigates its expanding role in the AI industry.

NEWS

Slack AI will generate transcripts and notes from huddles

Oracle's Larry Ellison says that AI will someday track your every move

Luma Dream Machine announces API access for developers (on the same day Runway announced theirs)

(Click the links to learn more) 

CREATOR SPOTLIGHT

NOEMI KIS - Helping 9-5'ers build profitable & scalable side hustles in 5 hrs/week.

AI IMAGES OF THE DAY

10 PROMPTS FOR BRAND IDENTITY

𝗕𝗿𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Define the unique market position for <brand> in the <industry> landscape. Articulate key differentiators, target audience, and competitive advantages.

𝗕𝗿𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲𝘀 & 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘁𝘆: Develop the core values, personality traits, and tone of voice that will define <brand's> identity and resonate with <target audience>.

𝗩𝗶𝘀𝘂𝗮𝗹 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗦𝘆𝘀𝘁𝗲𝗺: Create a comprehensive visual identity system for <brand>, including logo variations, color palette, typography, imagery style, and graphic elements.

𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆 & 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲: Craft a compelling brand story for <company> that showcases its history, mission, values, and impact to emotionally connect with audiences.

𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗺𝗲 & 𝗧𝗮𝗴𝗹𝗶𝗻𝗲: Generate 5 potential brand names and taglines for a <new product/service> that reflect its identity and appeal to <target market>.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Define <brand's> archetype (e.g., Hero, Sage, Rebel) to shape its personality, storytelling, and customer interactions.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗚𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀: Create guidelines for delivering consistent brand experiences across all touchpoints—website, packaging, retail, customer service, etc.

𝗠𝗮𝘀𝘁𝗲𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Develop a messaging framework for <brand>, including value proposition, key messages, proof points, and audience-specific messaging.

𝗕𝗿𝗮𝗻𝗱 𝗔𝗺𝗯𝗮𝘀𝘀𝗮𝗱𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Plan a strategy to identify, recruit, and leverage brand ambassadors (employees, customers, influencers) to embody and promote <brand's> identity.

𝗕𝗿𝗮𝗻𝗱 𝗘𝘅𝘁𝗲𝗻𝘀𝗶𝗼𝗻 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Identify potential brand extension opportunities for <brand> into new product categories or markets, maintaining brand identity and values.

CAMPAIGN OF THE WEEK

HELLMANN’S AND NFL STAR WILL LEVIS COLLABORATE ON MAYO-INSPIRED FRAGRANCE

USE CASE PROMPT

20 SOCIAL MEDIA POSTS

Prompt: 

Create a list of 20 engaging social media post ideas for <brand>.

Suggest behind-the-scenes content showcasing your team or production process.

Propose ideas for user-generated content campaigns featuring customer stories.

Outline concepts for educational posts that highlight <product benefits>.

Suggest interactive post ideas (e.g., polls, quizzes) to boost engagement.

Propose ideas for showcasing customer testimonials or case studies.

Suggest seasonal or trend-based post concepts relevant to your industry.

Outline ideas for live video content (e.g., Q&A sessions, product demos).

Propose concepts for infographics or data visualisations related to your industry.

Suggest ideas for partnering with influencers or complementary brands for co-created content.

Outline concepts for social media contests or giveaways to boost followers and engagement.

IN CASE YOU MISSED THEM