- The Marketing Advantage
- Posts
- Your Weekly AI & Marketing Newsletter - Apr 12
Your Weekly AI & Marketing Newsletter - Apr 12
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
April 12, 2024
In partnership with
Boost Your Marketing Performance with Anyword
Even the largest AI models don’t know what works for your marketing. They don’t know your brand, audience, or what resonates. Anyword does.
Trusted by over 1M+ marketers, Anyword generates optimized content trained on your marketing channels, with predictive performance scoring & insights for any copy, channel, and audience – so you don’t have to guess what content will perform best.
Easily create engaging, on-brand content at scale that boosts marketing performance and achieves team goals.
TOP STORY OF THE WEEK
HUMANE AI PIN MISSES THE MARK (THE VERGE REVIEW)
The Humane AI Pin, a wearable device that aims to replace the smartphone, has fallen short in its initial release, according to a review by The Verge. The $699 device, which comes with a $24 monthly subscription, promises to provide an AI-powered alternative to common smartphone tasks, but the reviewer found it to be "thoroughly unfinished and so totally broken in so many unacceptable ways."
The AI Pin's main interface is a "Laser Ink" projector that displays information on the user's hand, but the reviewer found the user experience to be "bananas" and overly complicated. Basic functions like setting alarms, accessing calendars, and reliably making phone calls were either missing or prone to failure.
While the reviewer was impressed by the hardware design and the potential of the AI-powered concept, they concluded that "the AI Pin isn't going to feel remotely close to being done." The device's limitations and inconsistent performance make it difficult to recommend at its current price point.
Humane's co-founders acknowledged the issues, stating that the AI Pin and its underlying Cosmos AI operating system represent "the first page" of a broader vision for ambient computing. They promised future software refinements, new features, and partnerships to improve the device over time.
However, the reviewer argued that "there are too many basic things it can't do, too many things it doesn't do well enough, and too many things it does well but only sometimes that I'm hard-pressed to name a single thing it's genuinely good at." The current state of the AI Pin, they concluded, is not ready for mainstream adoption.
NEWS THIS WEEK
(Click the links to learn more)
TOOL OF THE WEEK
KREA.AI
Krea.ai is an AI-powered platform dedicated to image generation, editing, and enhancement. It's designed to be accessible to users of all skill levels, allowing you to turn your ideas into stunning visuals with ease.
Key Features:
Versatile Text-to-Image Generation: Describe your desired image, and Krea.ai generates variations based on your input. Control styles, details, and the overall composition.
Image Upscaling: Transform low-resolution images into high-quality, detailed versions using Krea.ai's powerful upscaling engine.
Image Enhancement: Improve existing images with AI-powered tools. Adjust colors, lighting, sharpness, and remove imperfections or unwanted elements.
Real-Time Collaboration (Possible Feature): Krea.ai hints at potential features like real-time collaboration, enabling teams to work seamlessly on image projects.
Freemium Structure: Krea.ai offers a free tier with basic image generation and editing capabilities. Paid subscription plans unlock more advanced features, higher-resolution image outputs, and increased usage allowances.
10 YOUTUBE CHANNELS TO LEARN AI
𝗠𝗮𝘁𝘁 𝗪𝗼𝗹𝗳𝗲
Explains complex AI concepts with clarity focusing on deep-dives and weekly news rundowns.
𝗦𝗶𝗿𝗮𝗷 𝗥𝗮𝘃𝗮𝗹
AI educator known for engaging tutorials, projects, and discussions on AI's impact.
𝗧𝘄𝗼 𝗠𝗶𝗻𝘂𝘁𝗲 𝗣𝗮𝗽𝗲𝗿𝘀
YouTube channel making complex research accessible with short, engaging videos.
𝗧𝗵𝗲 𝗔𝗜 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲
YouTube channel that breaks down AI in plain English, with tutorials on ChatGPT, Midjourney, and more.
𝗔𝗜 𝗔𝗻𝗱𝘆
Offers a humorous and insightful perspective on a wide range of AI topics.
𝗗𝗮𝘃𝗶𝗱 𝗦𝗵𝗮𝗽𝗶𝗿𝗼
Independent AI/ML Researcher. Shares news & analysis.
𝗠𝗮𝗰𝗵𝗶𝗻𝗲 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗦𝘁𝗿𝗲𝗲𝘁 𝗧𝗮𝗹𝗸
YouTube channel featuring interviews with leading figures in the AI field, with an academic focus.
𝗠𝗮𝘁𝘁𝗩𝗶𝗱𝗣𝗿𝗼 𝗔𝗜
YouTube channel focused on the technology behind Machine Learning and AI. Demos new released and shares AI news.
𝗧𝗵𝗲 𝗔𝗜 𝗬𝗼𝘂𝗧𝘂𝗯𝗲𝗿
Passionate data scientist and instructor offering lectures, tutorials, and machine learning demos.
𝗔𝗜 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱
Your go-to resource for understanding the impact of AI, covering news and future trends.
YOUR BUSINESS CHALLENGES & QUESTIONS NEEDED!
I will shortly be sharing an additional email per week diving into YOUR Marketing, Business or AI challenges & questions.
I will share my perspective on your challenge or question followed by a step by step approach using AI to answer it. This will be within a free bespoke newsletter edition for all to benefit from.
Please simply reply to this email with any brand challenges, questions or use cases you may have!
MEGA PROMPT OF THE WEEK
GO TO MARKET STRATEGY
You are a go-to-market strategist crafting a comprehensive launch plan for <company name's> new <product/service>. The goal is to effectively bring this offering to market and drive adoption among <target customer personas>.
Please provide a detailed, text-based GTM strategy that covers the following key sections:
Executive Summary:
High-level overview of the market opportunity, product, and key GTM objectives
Summary of target audience, unique value prop, and primary GTM motions
Topline KPIs and success metrics for the launch
Market Landscape & Opportunity Analysis:
Relevant trends and insights on the current market landscape
TAM/SAM/SOM analysis with data-driven rationale
Competitive assessment and SWOT analysis
Target Audience & Segmentation:
Detailed buyer and user persona descriptions
Behavioral, demographic, and psychographic segmentation
Identification of key use cases and jobs-to-be-done by segment
Product Positioning & Messaging:
Product value proposition and key differentiators
Messaging matrix outlining key pillars, benefits, and proof points by audience
Voice and tone guidelines with before/after messaging examples
Pricing & Packaging Strategy:
Recommended pricing model, structure and rationale
Packaging and bundling approaches with good/better/best tiers as relevant
Analysis of value metrics and revenue potential by segment
Sales & Channel Execution:
Detailed sales plays and motions by buyer segment and product
Channel/partner strategy, programs, tiers, and enablement plans
Key sales assets, training, and collateral needed to drive revenue
Integrated Marketing Plan:
Narrative overview of go-to-market themes, campaigns, and promotions
Quantitative media mix model across paid/earned/owned channels
Qualitative overview of select hero campaign and content concepts
KPIs & Dashboard:
Topline GMV, revenue and margin targets by segment/geo/channel
Leading indicator KPIs like traffic, sign-ups, pipeline, leads, etc.
Snapshot of primary pre and post-launch reporting dashboard(s)
Please provide the GTM strategy in a structured text format using clear headlines, sections, and bulleted lists. The goal is to align all key stakeholders around the GTM approach using a single, easy to digest text-based narrative. Aim to go a level deeper than a generic template by tailoring each component to <company's> specific context and GTM objectives.
Note: upload any relevant PDF documents on your business/target audience for better results
CAMPAIGN OF THE WEEK
TINDER
TINDER ‘VP OF GHOSTING’ APRIL FOOLS
USE CASE PROMPT
BRAND TONE OF VOICE OPTIONS
Prompt:
My brand <brief description of brand/product/service> targets <target audience details> who value <key attributes, e.g. innovation, trust, social responsibility>.
Develop 3-4 distinct tone of voice options that align with and convey my brand's <core values and personality traits>. For each option, provide guidance on vocabulary, phrasing, and communication style across various content types, from <example content, e.g. website copy, social posts, ad headlines>.
Recommend the tone of voice that will most effectively connect with my audience's <specific needs and preferences> and differentiate my brand from competitors.
CHEAT SHEET OF THE WEEK
CANVA TIP OF THE WEEK
BRING COLOUR TO YOUR BLACK AND WHITE IMAGES WITH THE ‘COLORIZE’ APP IN CANVA
