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TOP STORY OF THE WEEK

NEW DALL-E FEATURE ALLOWS YOU TO EDIT YOUR IMAGES

OpenAI has announced a new feature for its DALL-E image generation model that enables users to edit and manipulate existing images.

The update allows DALL-E users to upload an image and then provide text instructions to modify or enhance it. For example, you could upload a photo of a landscape and ask DALL-E to add a hot air balloon in the sky, or change the colour of a building. DALL-E will then generate a new image based on the provided text prompt.

This new editing capability expands the functionality of DALL-E, which was previously limited to generating entirely new images from scratch based on text descriptions. The addition of image editing tools gives users more flexibility to customise and refine visual content.

OpenAI states that the image editing feature is designed to be intuitive and easy to use, allowing even novice creators to experiment with modifying existing images. This could open up new creative possibilities for a wide range of applications, from graphic design to digital art.

Check out more here

NEWS THIS WEEK

Nicki Minaj, Billie Eilish, Katy Perry and other musicians sign letter against irresponsible AI

Amazon's Just Walk Out Actually Uses 1,000 People in India

Tech Giants Rally to Combat AI-Driven Job Losses

Waymo vehicles now delivering Uber eats in Phoenix

Apple's ReALM AI model can 'see' and understand screen context; 'substantially outperformed' GPT-4

Humane, Rabbit, Brilliant, Meta: the AI gadgets are here

Microsoft Copilot AI will soon run locally on PCs

NYC will test AI gun detectors on the subway

(Click the links to learn more) 

TOOL OF THE WEEK

ADOBE FIREFLY

Adobe Firefly is a collection of AI-powered creative tools seamlessly integrated into the Adobe Creative Cloud. It helps streamline your design workflows and sparks new ideas. Whether you're a seasoned creative professional or just beginning your design journey, Firefly can help you bring your visions to life.

Key Features:

• Effortless Text-to-Image Generation: Describe what you'd like to see, and Firefly will generate images in various styles to match your vision.

• Generative Image Editing: Use natural language to make edits ("remove the tree," "add a sunset"). Firefly's "Generative Fill" feature seamlessly blends edits into existing images.

• AI-Powered Text Effects: Apply eye-catching text effects with a few descriptive words. Experiment with styles like "neon lettering" or "3D metallic text."

• Inspiration and Learning: Explore curated galleries of Firefly creations and access resources to help you master the tools.

10 ALTERNATIVES TO CHATGPT

𝗚𝗲𝗺𝗶𝗻𝗶 (𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗜)

Flexible and powerful language model, capable of diverse tasks and creative text generation.

𝗖𝗼-𝗣𝗶𝗹𝗼𝘁 (𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁)

AI assistant integrated with Bing, excels at providing factual answers and search-related insights.

𝗖𝗹𝗮𝘂𝗱𝗲 (𝗔𝗻𝘁𝗵𝗿𝗼𝗽𝗶𝗰)

Emphasizes safety and reducing harmful outputs, good for sensitive or fact-driven use cases.

𝗝𝗮𝘀𝗽𝗲𝗿 𝗖𝗵𝗮𝘁 (𝗝𝗮𝘀𝗽𝗲𝗿.𝗮𝗶)

Copywriting-focused bot, generates marketing text, ad ideas, and scripts.

𝗖𝗵𝗮𝘁𝘀𝗼𝗻𝗶𝗰 (𝗪𝗿𝗶𝘁𝗲𝘀𝗼𝗻𝗶𝗰)

Similar to ChatGPT with features like image generation, ideal for visual and text-based content.

𝗕𝗹𝗼𝗼𝗺 (𝗛𝘂𝗴𝗴𝗶𝗻𝗴 𝗙𝗮𝗰𝗲)

Open-source multilingual language model, great for developers and community projects.

𝗖𝗼𝗽𝘆.𝗮𝗶

Automates various copywriting tasks, offering tools for different styles and creative content.

𝗣𝗲𝗿𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗔𝗜

Sources answers from multiple places, perfect for in-depth research and comparisons.

𝗛𝗮𝗿𝗽𝗮 𝗔𝗜

Productivity-focused AI writing assistant, helps with emails, documents, and communication.

𝗖𝗹𝗶𝗰𝗸𝗨𝗽 𝗕𝗿𝗮𝗶𝗻

Brings AI capabilities into ClickUp for chat, content creation task management, automation, and insights.

AI IMAGES OF THE WEEK

EASTER HANDBAGS

MEGA PROMPT OF THE WEEK

BRAND BOOK

You are a brand strategist developing a detailed brand identity system and guidelines for <company name>, a <brief description of company> that wants to define and consistently express its brand across all touchpoints.

Please create a thorough brand identity playbook that covers the following elements:

Brand Strategy & Positioning:

• Articulation of brand purpose, mission, vision, values

• Overview of target personas and key insights

• Brand positioning statement and key differentiators

• Brand voice and personality attributes with examples

Visual Identity System:

• Primary logo and lockups, including clear space and minimum sizes

• Complete colour palette with specific Pantone/RGB/CMYK/HEX codes

• Typography styles and hierarchy for print and digital (primary, secondary, web safe, etc.)

• Photography and illustration style with examples and art direction principles

• Iconography, patterns, and other graphic elements as relevant

Nomenclature:

• Guidance on nomenclature and taxonomy for products/services, campaigns, channels, etc.

• Relationship and alignment between corporate brand and any subbrands or initiatives

Brand Application Examples:

• Mocked up examples of core visual identity across key channels (website, packaging, ads, etc.)

• Brand-infused copywriting and content examples showcasing voice

• Guidelines for consistent application across all touchpoints e.g social, email, sales collateral

Brand Governance:

• Guidance on file naming, versioning, and sharing brand assets

• Overview of processes for brand education and monitoring adherence

The goal is to provide <company> with a central, actionable system for simply and powerfully expressing who they are. This playbook should enable all internal and external stakeholders to be effective stewards of the <company> brand. Provide ample examples, templates, and clear dos and don'ts to ensure all branding efforts are aligned and build desired perceptions with key audiences.

Note: upload any relevant PDF documents on your business/target audience for better results

CAMPAIGN OF THE WEEK

HEINZ

‘IT HAS TO BE HEINZ’ NEW PRINT CAMPAIGN

USE CASE PROMPT

ANALYSING COMPETITIVE INTELLIGENCE

Prompt: 

Analyse the provided competitive intelligence text related to <product/service category> targeting <key customer segments>:

<paste competitive intelligence text here>

Identify key insights around competitor positioning, pricing, marketing strategies, strengths, weaknesses, and areas of opportunity. Summarize the most important findings and distill into actionable recommendations for how my brand can differentiate and capitalize on competitor vulnerabilities to <achieve specific business objective>. Organise the insights and recommendations into a clear, concise competitive intelligence report.

CHEAT SHEET OF THE WEEK

TOP AI TOOLS BY CATEGORY

CANVA TIP OF THE WEEK

USE ‘MOCKUPS’ TOOL IN APPS TO CREATE READY TO USE IMAGES OF YOUR PRODUCT