TOP STORY OF THE WEEK

A NEW QUOTE FROM SAM ALTMAN HAS SURFACED AND HE BELIEVES:

‘95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost.’

Sam Altman, CEO of OpenAI, the creator of ChatGPT, says this in the new book, "Our AI Journey":

"Oh, for that? It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimising. Again, all free, instant, and nearly perfect. Images, videos, campaign ideas? No problem."

Altman's response came to the question by book authors Adam Brotman and Andy Sack about the impact of artificial general intelligence (AGI) on marketing: "What do you think AGI (artificial general intelligence) will mean for us, and for consumer brand marketers trying to create ad campaigns and the like to build their companies?"

Check out more here

NEWS THIS WEEK

OpenAI Launches Pilot Program for GPT Monetisation

Amazon spends $2.7B on startup Anthropic in largest venture investment

“The king is dead”—Claude 3 surpasses GPT-4 on Chatbot Arena for the first time

Adobe launches new AI tools and Microsoft partnership

OpenAI has new features in the pipeline for GPT-4 and DALL-E 3

Elon Musk says all Premium subscribers on X will gain access to AI chatbot Grok this week

OpenAI wants Hollywood to use Sora

Tennessee becomes the first state to protect artists against AI

Everything Just Announced at Google's AI Health Event

Hey YouTube creators, it’s time to start labeling AI-generated content in your videos

‘We Created a Processor for the Generative AI Era,’ NVIDIA CEO Says

Apple is reportedly exploring a partnership with Google for Gemini-powered feature on iPhones

Mercedes is trialing humanoid robots for ‘low skill, repetitive’ tasks

OpenAI’s Sora text-to-video generator will be publicly available later this year 

(Click the links to learn more) 

TOOL OF THE WEEK

Semrush Co-Pilot

Semrush Copilot is designed to empower SEO specialists to navigate this landscape with unprecedented efficiency and effectiveness.

Here's what it does:

⚡ 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗗𝗮𝘁𝗮 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀:

Semrush Copilot can process vast amounts of data across multiple projects within seconds, providing you with comprehensive insights into your SEO performance.

👤 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗦𝗘𝗢 𝗣𝗹𝗮𝗻:

Based on the data analysis, Semrush Copilot creates a personalised SEO plan tailored to your specific needs and goals. This plan includes prioritised activities, ensuring that you focus your efforts on tasks that will have the greatest impact.

💡 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗧𝗼𝗼𝗹𝘀:

Say goodbye to jumping between different SEO tools. Semrush Copilot consolidates data from various sources, providing you with a holistic view of your SEO performance and actionable recommendations to improve it.

🚀 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆:

By automating time-consuming tasks, Semrush Copilot frees up your time to focus on high-value activities that drive results. You'll no longer waste hours on manual data collection and analysis, allowing you to achieve more in less time.

10 COPYWRITING PROMPTS

𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿:

Generate 10 attention-grabbing headlines for <product/service>. Emphasise <benefit 1>, <benefit 2>. Include a call-to-action.

𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻:

Write a compelling product description for <product/service>. Target audience: <consumer description>. Highlight <unique selling proposition>.  Keep it under 200 words.

𝗘𝗺𝗮𝗶𝗹 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲:

Create 5 subject lines to improve open rates for an email promoting <offer or content>. Target audience: <audience segment>.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗱 𝗖𝗼𝗽𝘆:

Write 3 ad copy variations for <social media platform>. Promote <product/service> which offers <service>.  Target audience: <consumer description>. Include a strong call-to-action.

𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗽𝘆:

Outline the key copy elements for a high-converting landing page promoting <product/service>. Include a headline, subheadline, benefits, testimonials (if applicable), and a clear call-to-action.

𝗧𝗮𝗴𝗹𝗶𝗻𝗲 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗼𝗿:

Develop 5 memorable tagline options for <brand/service> which offers <service>.  Keep them short, impactful, and reflective of the brand's personality.

𝗣𝗿𝗲𝘀𝘀 𝗥𝗲𝗹𝗲𝗮𝘀𝗲 𝗗𝗿𝗮𝗳𝘁:

Write a draft press release announcing <newsworthy event/product launch> offering <new service>. Target audience: media outlets and <end consumer>. Emphasise the key benefits of <benefits> and newsworthy angle.

𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗚𝗿𝗮𝗯𝗯𝗶𝗻𝗴 𝗛𝗼𝗼𝗸𝘀:

Develop 5 attention-grabbing opening lines suitable for a website article on <topic>.  Aim to spark curiosity and encourage further reading.

𝗕𝗿𝗮𝗻𝗱 𝗖𝗹𝗮𝗶𝗺𝘀:

Generate 5 powerful brand claims for <brand/service>.  Highlight <unique selling points> and focus on resonating with <target audience>.

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗔𝗿𝘁𝗶𝗰𝗹𝗲 𝗢𝘂𝘁𝗹𝗶𝗻𝗲:

Outline a comprehensive website article on <topic>. Target audience: <consumer segment>.  Include suggested section headers, potential keywords, and calls-to-action.

AI IMAGES OF THE WEEK

TRAVEL POSTERS

MEGA PROMPT OF THE WEEK

INFLUENCER STRATEGY

You are an influencer marketing strategist tasked with developing a comprehensive plan for <company name>, a <brief company description> aiming to reach <target customer personas>. The objective is to leverage influencers to reinforce key messages including <list 2-3 core messaging pillars>.

Please provide a high-level 6-12 month influencer marketing strategic framework covering the following elements:

Influencer Tiers & Mix:

• Overview of ideal influencer tier mix (celebs, macro, micro, nano) and rationale

• Perspective on category and demo makeup of influencer partners based on brand goals

• Guidance on balancing always-on vs campaign-specific partnerships

Content Themes & Narrative Arcs:

• Outline 3-5 key content pillars influencers should ladder up to

• Provide thought starters for creative angles to explore within each pillar

• Indicate opportunities to integrate influencer content across owned, earned, paid channels

Relationship Management & Partner Experience:

• Provide principles and best practices for recruiting and stewarding influencer relationships

• Outline ideas for creating a VIP influencer partner experience to drive authentic advocacy

• Touch on strategies for utilising influencer whitelisting, takeovers, and collaborations

Optimisation & Measurement Framework:

• Recommend primary KPIs to measure influencer impact at each stage of the funnel

• Callout key tools and solutions to streamline and scale influencer management

• Provide guidance on how to structure tests and report on results to optimise iteratively

The goal is equipping <company> with an actionable influencer marketing strategic blueprint that allows them to identify, recruit and mobilise influencers in service of business goals. This framework should allow <company> to develop a creator ecosystem that cost-effectively amplifies brand messaging, drives audience engagement, and delivers measurable ROI over time.

Note: upload any relevant PDF documents on your business/target audience for better results

CAMPAIGN OF THE WEEK

CADBURY

Cadbury celebrates Easter’s biggest egg with smallest billboard 🐣

USE CASE PROMPT

PRODUCT NAMING

Prompt: 

I'm launching a new <product type/description> targeting <target customer demographics and key needs/values>. Generate a list of 10-15 creative, memorable, and relevant product name ideas that <convey key brand attributes or benefits>.

Ensure names are easy to pronounce, spell, and legally available to trademark. Provide rationale for each name, and recommend top 3-5 options that will most appeal to my <audience's motivations> and support my <key business objective, e.g. differentiation, premium positioning, etc.>.

CHEAT SHEET OF THE WEEK

MARKETING PAID VS. FREE TOOLS

CANVA TIP OF THE WEEK

BRANDFETCH GIVES YOU INSTANT ACCESS TO BRAND LOGOS (CHECK IT OUT IN THE CANVA APP STORE)