YOUR WEEKLY DOSE OF AI & MARKETING

🚨 AI NEWS OF THE WEEK

It’s been a HUGE week in AI. Let’s break down the big stories:

HEALTHCARE:

• AI can now diagnose Diabetes in seconds by analysing your voice

• AI outperforms labs in diagnosing a rare condition, retroperitoneal sarcoma which could revolutionise the detection and treatment

• AI has been found to be more accurate in cancer diagnosis of tumours in recent studies, opening further opportunities to leverage AI in cancer diagnosis

WORLD:

• A judge largely dismissed a copyright lawsuit against AI image generators like Stability AI and Midjourney

• The US government issued an executive order on ethical AI use and development

• China, US and EU agreed to collaborate on AI safety at a recent summit

• The Beatles released their final "new" song using AI in which they isolated John Lennon's vocals and used them in the track

• Collins Dictionary named "AI" the word of the year for 2023

BUSINESS:

• Google invested $2 billion more into AI startup Anthropic

• Apple announced new M3 chips designed for AI at its latest event

• Google launched AI-powered product image generation for merchants

GENERATIVE AI:

• Elon Musk unveils Grok, an AI chatbot with a ‘rebellious streak’

• Midjourney released a new "style tuner" feature to create and reuse custom art styles

• Meta launched a new AI image generator accessible via Messenger and WhatsApp

• Runway ML released a major update to their text-to-video AI, significantly improving quality

• OpenAI started rolling out an all-in-one ChatGPT model

• Leaked screenshots show Instagram is working on customisable AI friends

🛠️ TOOL OF THE WEEK: CLAUDE

Now available worldwide, Claude is a free alternative to ChatGPT and it has a few advantages over OpenAI’s tool:

• You can upload documents as part of your query (no paid plan needed)

• It has a much larger ‘token limit’ which means you can input more information and receive more in your responses. You can submit and receive 25x more information in Claude than the free ChatGPT-3

• Claude is considered better at copywriting and content creation than ChatGPT making it a go-to for marketers

AI IMAGES OF THE WEEK - MCDONALD’S HALLOWEEN 🎃

MEGA PROMPT OF THE WEEK: MARKETING STRATEGY 🚀

I need help defining an innovative and effective marketing strategy for <product>. The target audience is <target audience>.

The marketing strategy should include:

• Analysis of the competitive landscape including strengths and weaknesses of top competitors in the <product category> market

• Identification of a unique value proposition and brand positioning to differentiate from competitors

• Recommendation for marketing mix - focus on digital marketing channels like social media, influencer marketing, online ads, and email nurturing.

• Content strategy and messaging framework - highlight <key features and benefits>, ease of use, attractive design, integration with other <related products> as key messages

• Go-to-market plan with timeline, budget allocation across activities and channels, KPIs to track performance

• Creative recommendations for brand identity, logo, packaging, website design, ad creatives, and other visual assets

• Sales funnel overview mapping awareness, consideration, conversion stages to marketing tactics

• Partnership opportunities with complementary brands/retail channels

• PR strategy to generate Tech media coverage around the launch and drive buzz

The ideal marketing strategy is innovative, cost-effective, and optimised to drive brand awareness, consideration, and sales of the new <product> with our <target audience> based on data-driven customer and competitor insights. Please provide a detailed overview of your recommended approach.

USE CASE OF THE WEEK: CONSUMER INSIGHTS 🔎

Collate your consumer insights, ratings & reviews and any other information on your ICP or target audience into a CSV document. Separate the information into tabs and name each tab.

Upload it into ChatGPT or Claude.

Prompt:

• Thoroughly identify and analyse my target consumer in the document provided.

• Provide insights into their unmet needs, tension points and buying behaviour.

• Use this information to build a detailed consumer profile I can use to create a marketing plan.

CANVA TIP OF THE WEEK 🎨

Create incredible-looking text with image and text overlap in Canva.

For more resources visit jpmarketing.ai/resources