YOUR WEEKLY DOSE OF AI & MARKETING

🚨 AI NEWS OF THE WEEK

Let’s break down the big stories of the week:

HEALTHCARE:

• AI Model Predicts Patient Outcomes Across Multiple Cancer Types

• AI Could Predict Heart Attack Risk Up to 10 Years in the Future, Finds Oxford Study

• AI-Powered Medical Diagnosis Pods Poised to Transform Healthcare

WORLD & BUSINESS:

• ChatGPT's Popularity after DevDay Leads OpenAI to Pause Signups

• After Removing Sam Altman as CEO on Friday. OpenAI Board Now in Discussions for Him to Return as CEO

• Amazon Lays Off Hundreds from Alexa Unit Amid Generative AI Refocus

• Microsoft and OpenAI Team Up to Integrate AI into Azure Cloud

• Google Prioritizes Safety and Disclosure for AI Chatbot Bard

• OpenAI Seeks More Investment from Microsoft for GPT-5

• Microsoft and NVIDIA Deepen Partnership for AI Computing

GENERATIVE AI:

• DeepMind's Lia Creates AI-Generated Music in Any Style

• YouTube Tests AI Features for Comment Summarisation and Conversation

• Kaak AI Enables Real-Time Image Editing and Creation with AI

• Notion Launches AI-Powered Q&A to Query Databases

• DeepMind's GraphCast Provides Hyper-Accurate AI Weather Forecasting

• Microsoft Introduces CoPilot Studio for Custom AI Experiences

• Some Bing Accounts Get Early Access to CoPilot Plugins

• Google Implements Safety Features to Protect Teens Using AI

• Google Delays Release of Gemini AI That Aims to Compete With OpenAI

🛠️ TOOL OF THE WEEK: JASPER AI

Jasper AI is your all-in-one content creation tool. Features include:

• Content Generation: Creates original, engaging content for blogs, social media, websites and more.

• SEO Optimisation: Tailors content to improve search engine rankings, incorporating SEO best practices.

• Language Variety: Supports multiple languages, making it useful for global marketing campaigns.

• Customisable Tone and Style: Adapts writing style and tone to match brand voice and audience preferences.

• Plagiarism Checker: Ensures content originality by checking against existing online material.

• Data-Driven Insights: Provides insights to optimise content performance based on audience engagement and other metrics.

AI IMAGES OF THE WEEK - TRON x NIKE COLLAB

MEGA PROMPT OF THE WEEK: SOCIAL MEDIA 📱

Write a detailed plan for an effective social media marketing campaign for <brand>, a company that sells <product>. The overall goals for the campaign are to <goals>.

The target audience is <target audience>.

The unique selling points and key messages to focus on are:

• <Unique selling point 1>

• <Unique selling point 2>

• <Unique selling point 3>

Content Strategy:

• Recommend social media platforms to focus on and why they are suited for the target audience

• Types of content to create and share (images, videos, stories, live video etc) that demonstrate <unique selling points>

• Content calendar mapping out planned content over 3 months

• Hashtag strategy with recommended hashtags related to <brand>, <product>, industry etc.

 Engagement Strategy:

• Ways to engage followers through likes, shares, comments, questions, polls etc.

• Recommend influencers or brands to partner with for promotions, giveaways etc.

 Advertising and Promotions:

• Paid ad strategy framework for <platform> focused on <ad strategy>

• Contests/giveaway ideas

• Partnership opportunities with <potential partner 1> and <potential partner 2>

 Analytics and Reporting:

• Key performance indicators (KPIs) to track are <KPI 1>, <KPI 2>, <KPI 3>

• Recommendations for reporting tools and frequency of reporting

USE CASE OF THE WEEK: CONSUMER TESTING 👨‍👩‍👧

Prompt: I have the following idea for my <product>. <Idea>. Act as my target consumer <consumer>. Give me 10 positive and 10 negative pieces of feedback on the idea so I can understand the gaps and opportunities to improve it. Use a table format.

CANVA TIP OF THE WEEK 🎨

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