The Marketing Advantage
Posts
YOUR WEEKLY DOSE OF AI & MARKETING

YOUR WEEKLY DOSE OF AI & MARKETING

News, Tools, Prompts, Use Cases & Canva Tips

Jonathan Parsons (JP)
February 01, 2024

TOOL OF THE WEEK: PERPLEXITY 🛠️

Perplexity AI stands out as a great alternative to search engines and AI tools like ChatGPT with a unique product proposition as a research tool. Uses cases vary from market research to shopping comparisons. Here are some features:

Accurate and comprehensive answers to your prompts
Real-time search of the web, using multiple web pages
Free to use, no need for a plus membership
Available on the web, chrome extension and as an app for iPhone users
Cites sources used to provide the answer

AI IMAGES OF THE WEEK - BRAND CAFE ☕️

Chris Branch on LinkedIn

MEGA PROMPT OF THE WEEK: BRAND IDENTITY 🎨

You are a brand strategist and designer.

Your client <enter company name> is a <enter company description> targeting <enter target demographics and personas>.

Some of the key qualities they want to convey through their brand include <enter key brand personality traits, values, USPs>.

However, they need help developing their visual brand identity and colour palette to effectively communicate their brand to their target audience.

Please provide detailed recommendations on an appropriate brand colour scheme for <enter company name> that helps reinforce their desired brand personality of <key traits>.

Explain why you would choose each colour and what attributes it conveys that align with their brand and target audience. Additionally, advise on typography, logo design, and other visual elements that support their branding goals.

Make sure to explain how your proposed visual identity aligns with and conveys their key brand qualities and differentiates them in their industry.

Please provide an actionable set of recommendations <enter company name> can use to develop a strong, recognisable brand identity and style guide.

(Upload any relevant documents on your brand along with the prompt to get a better result)

USE CASE OF THE WEEK: CONCEPT GENERATION 💡

Combine all the detail you have on your target consumer profile into a document and save as a PDF.

Upload it into ChatGPT or Claude.

Prompt: Using this consumer profile, suggest 10 product concepts that would resonate with their needs, answer their pain points and be unique in the marketplace. Use bullet points.