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YOUR WEEKLY DOSE OF AI & MARKETING
News, Tools, Prompts, Use Cases & Canva Tips
Jonathan Parsons (JP)
February 08, 2024
TOP STORIES OF THE WEEK 🚨
THIS WEEK’S SPONSOR: ClickUp
If you want to learn all about the future of AI with experts like Devin Reed (Clari), Riley Brown (AI influencer with 1m+ Audience), and more - Join ClickUp's Brain Launch Party on Tuesday Feb 13, 10 am PST. Quick fun break from the day to learn about all things AI from experts, and see the first AI project manager from ClickUp!
TOOL OF THE WEEK: BRANDWATCH 🛠️
Brandwatch is a social media analytic tool that tracks billions of conversations happening online every day, including blogs, news, forums, videos, Twitter, reviews, images, Facebook etc and allows brands and companies to understand consumer insights, trends, influencers, and brand perception.
The platform gives you:
Access to vast consumer opinion archives for deeper insights
AI-powered trend identification for proactive decision-making
Integration of consumer intelligence and social media management for holistic monitoring
Monitoring and analysis of online conversations, influencers, and brand perception for informed strategies
Tools for audience engagement and data-driven decision-making for effective communication and business actions
AI IMAGES OF THE WEEK - KITKAT
MEGA PROMPT OF THE WEEK: TARGET CONSUMER 👨👩👧
You are a consumer insights expert.
Your client <enter company name> is looking to understand their target consumer for <enter product/service>.
What they currently know about their desired target audience is: <enter current target customer details/demographics>.
However, they need you to expand their knowledge of this target group to effectively market to them.
Please provide a detailed analysis of <enter company name's> target customer, including:
Deeper demographic information beyond what is already known
Common psychographics like values, priorities, attitudes, interests/hobbies
Shopping and buying preferences both generically and specifically towards <enter product/service>
Media consumption and touchpoints where they could reach this audience
Motivations and barriers related to potentially purchasing <enter product/service>
Any other key characteristics or behaviours that separate this group from other consumer clusters
Make sure to dig deeper into who this core target is and what really drives them, so <enter company name> can craft messaging and experiences that uniquely appeal to their wants and needs. The goal is to enable <enter company name> to intimately understand, connect with, and persuade their ideal consumers on an emotional level. Provide actionable recommendations on how to leverage these consumer insights across marketing, product development, operations and other areas of their business.
(Upload any relevant documents on your target consumer along with the prompt to get a better result)
USE CASE OF THE WEEK: CONTENT STRATEGY 🚀
Prompt: Please outline a social media content strategy for my <product/service> that reaches <my target audience> across the best platforms. Include content pillars, formats, posting frequency guidelines and analytics tracking tied to achieving my goals of <goal 1>, <goal 2> and <goal 3>.
CAMPAIGN OF THE WEEK - UBER EATS 🍔
The Beckhams re-create their infamous meme for this Uber Eats Ad for their Superbowl Ad
POST OF THE WEEK
CANVA TIP OF THE WEEK 🎨
Elevate Your Profile Image with the Outline Effect.
