YOUR WEEKLY DOSE OF AI & MARKETING

🚨 AI NEWS OF THE WEEK

Let’s break down the big stories of the week:

HEALTHCARE:

• AI may accurately detect heart valve disease and predict cardiovascular risk

• AI can read brain scans and shows promise for finding Alzheimer’s genes

• Groundbreaking study aims to improve the detection of Colorectal Cancer using AI technology

WORLD & BUSINESS:

• AI could cause ‘catastrophic’ financial crisis, says Yuval Noah Harari

• Google expands partnership with Anthropic to enhance AI safety

• Former Apple designers launch $700 Humane AI Pin as smartphone replacement

• Nvidia develops AI chips for China in latest bid to avoid US restrictions

OPEN AI DEV DAY:

• Introduction of GP4 Turbo with a 128,000 context window.

• The ability for the creation of custom GPTs and a GPT store to sell them in.

• Inclusion of GP4 Turbo with Vision, DALL-E 3, and text-to-speech in the API.

• Announced lower prices for both GP4 Turbo and GPT-3.5 APIs.

• Introduction of Copyright Shield to cover legal expenses for copyright issues while using OpenAI API.

GENERATIVE AI:

• OpenAI is seeking data partnerships to train additional open-source AI models.

• Anthropic's AI Claude will likely power Amazon's "Olympus" model to compete with ChatGPT.

• Google expanded generative search to 120+ new countries.

• Samsung is developing its own AI model called Gauss.

• YouTube is testing AI tools to summarise comments and allow conversational interactions.

• Elon Musk's X rolled out an AI feature to show similar Twitter posts.

🛠️ TOOL OF THE WEEK: PERPLEXITY

Perplexity AI stands out as a great alternative to search engines and AI tools like ChatGPT with a unique product proposition as a research tool. Uses cases vary from market research to shopping comparisons. Here are some features:

• Accurate and comprehensive answers to your prompts

• Real-time search of the web, using multiple web pages

• Free to use, no need for a plus membership

• Available on the web, chrome extension and as an app for iPhone users

• Cites sources used to provide the answer

AI IMAGES OF THE WEEK - VALENTINE’S CAMPAIGN ❤️

MEGA PROMPT OF THE WEEK: TARGET CONSUMER 👨‍👩‍👧

I need help defining the target consumer for <product>. Important factors to include are:

• Detailed demographic profile - age, gender, income level, education, occupation etc.

• Psychographic profile - values, attitudes, interests, lifestyle, personality traits

• Geographic location, population density, climate considerations

• Stage in life cycle, marital/family status

• Pain points and needs the product solves

• Purchasing habits - where they shop, factors influencing decisions

• Media consumption habits - where/how they get information

• Brand preferences and loyalty

• Price sensitivity

• Motivations for purchase - functional needs, emotional desires

• Usage patterns - frequency, intensity, circumstances/contexts

• Potential objections, concerns, or barriers to purchase

• Related products currently used and satisfaction levels

• Decision-making role - primary purchaser, influencer, end-user

• Marketing message resonance - what messaging would motivate them?

The ideal target consumer profile brings the end user to life with rich, personalised details. Please synthesise the key defining traits, needs, and behaviours of the typical customer for <product> based on the context provided.

USE CASE OF THE WEEK: CONCEPT GENERATION 💡

Use the above prompt or pull together your target consumer profile into a document.

Upload it into ChatGPT or Claude.

Prompt: Using this consumer profile, suggest 10 product concepts that would resonate with their needs, answer their pain points and be unique in the marketplace. Use bullet points.

CANVA TIP OF THE WEEK 🎨

Elevate Your Profile Image with the Outline Effect.

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