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YOUR WEEKLY DOSE OF AI & MARKETING
Jonathan Parsons (JP)
November 26, 2023
🚨 AI NEWS OF THE WEEK
Let’s break down the big stories of the week:
OpenAI
OpenAI Reinstates Sam Altman as CEO Amidst Leadership Crisis and Staff Exodus
ChatGPT with Voice Now Available to All Users
Internal OpenAI Letter Discussing Breakthrough that Could Be a ‘Risk to Humanity’ Possibly Triggered CEO Sam Altman's Departure
Microsoft
Microsoft Unveils Orca 2: Small AI-Language Models Surpassing Performance of Large Language Models (LLMs) of Competition
Microsoft CEO Satya Nadella - ‘OpenAI Governance Needs to Change’
Microsoft Limits AI Image Creation with 'Disney' Content Following Copyright Concerns
Healthcare
New Model Detects Pancreatic Cancer in Non-Contrast CT Scans
AI Can Effectively Detect High-Risk Non-Smoking Individuals For Lung Cancer Using Routine Chest X-Ray Images
World & Business
Elon Musk Announces Launch of 'Grock' AI Chatbot for Tesla's Premium Plus Subscribers
Judge Dismisses AI Copyright Infringement Case Involving Sarah Silverman
New AI Model Aims to Forecast Stock Market Trends
Generative AI
Google's Bard AI Now Analyses YouTube Videos, Expanding Its Content Interaction Abilities
Google Meet Integrates AI for Hand-Raising Detection in Virtual Meetings
Stability AI Introduces New Stable Video Diffusion Technology
Inflection AI Unveils 'Inflection 2' Model: A New Challenger to OpenAI's GPT-4
Anthropic Introduces 'Claude 2.1': Doubling Down on Document Summarisation Capabilities & Increased Token Limit
WhatsApp Announces AI Assistant Feature
🛠️ TOOL OF THE WEEK: GRAMMARLY
Grammarly is a writing tool that provides AI-driven assistance to improve writing quality and accuracy. Here's what you need to know about Grammarly:
AI Writing Assistance: Grammarly uses AI to assist users in improving their writing. It reviews text for various aspects, including spelling, grammar, punctuation, clarity, engagement and delivery mistakes in English texts.
Proofreading and Editing: Grammarly enables users to proofread and edit documents for grammar and spelling errors. It can be used online, in MS Word or with Outlook. There is also a keyboard for smartphones and Chrome Extension.
Grammarly Premium: Beyond basic grammar and spelling checks, Grammarly aims to enhance the overall quality of writing. It provides suggestions to improve clarity, tone, and engagement, making writing more effective and impactful. You can now train it on your brand voice too!
AI IMAGES OF THE WEEK - LEVI x CHRISTMAS
Chris Branch on LinkedIn
MEGA PROMPT OF THE WEEK: CONCEPTS 💡
Develop 3 innovative product concepts for <company>, <company/brand description> targeted towards <target customer segment>. The product concepts should align with existing brand <unique selling points> such as <unique selling point 1>, <unique selling point 2>, and <unique selling point 3>. Outline the following details for each new product idea:
Product Concept 1:
Name:
Product Description:
Key features and capabilities:
Feature 1
Feature 2
Feature 3
Customer need(s) addressed:
Target market size and demand:
Competitor analysis:
How it compares to competitor products
Key differentiators
Development overview:
Required technology
Development roadmap
Key milestones
Launch strategy:
Proposed channels
Marketing and promotions plan
Positioning and messaging
Revenue model:
Pricing strategy
Expected unit sales
Revenue and margin potential
Product Concept 2:
[Same sections as above for second product concept]
Product Concept 3:
[Same sections as above for third product concept]
USE CASE OF THE WEEK: BUDGET PLANNING 💵
Prompt: As a Marketing Investment Planner, allocate <brand>'s marketing budget effectively. Assess channels and strategies that best reach <target consumer> and justify investments based on potential ROI and market impact. Budget is <budget>. Use a table format.
CANVA TIP OF THE WEEK 🎨
Train Canva on Your Brand Tone of Voice for Copy
