Your Weekly Dose of Marketing & AI Insights

🚨 TOP STORIES OF THE WEEK

Biggest Trends of CES 2024

Getty Images launches a new GenAI iStock Service

The Rabbit R1 is an AI-powered gadget that can use your apps for you

OpenAI launch the long-awaited Custom GPT Store

OpenAI launch new ‘ChatGPT Team’ subscription tier

Volkswagen is putting ChatGPT in its cars

🛠️ TOOL OF THE WEEK: CLAUDE

Now available worldwide, Claude is a free alternative to ChatGPT and it has a few advantages over OpenAI’s tool:

• You can upload documents as part of your query (no paid plan needed)

• It has a much larger ‘token limit’ which means you can input more information and receive more in your responses. You can submit and receive 25x more information in Claude than the free ChatGPT-3

• Claude is considered better at copywriting and content creation than ChatGPT making it a go-to for marketers

AI IMAGES OF THE WEEK - DOUBLE EXPOSURE

MEGA PROMPT OF THE WEEK: MARKETING STRATEGY 🚀

I need help defining an innovative and effective marketing strategy for <product>. The target audience is <target audience>.

The marketing strategy should include:

• Analysis of the competitive landscape including strengths and weaknesses of top competitors in the <product category> market

• Identification of a unique value proposition and brand positioning to differentiate from competitors

• Recommendation for marketing mix - focus on digital marketing channels like social media, influencer marketing, online ads, and email nurturing.

• Content strategy and messaging framework - highlight <key features and benefits>, ease of use, attractive design, integration with other <related products> as key messages

• Go-to-market plan with timeline, budget allocation across activities and channels, KPIs to track performance

• Creative recommendations for brand identity, logo, packaging, website design, ad creatives, and other visual assets

• Sales funnel overview mapping awareness, consideration, conversion stages to marketing tactics

• Partnership opportunities with complementary brands/retail channels

• PR strategy to generate Tech media coverage around the launch and drive buzz

The ideal marketing strategy is innovative, cost-effective, and optimised to drive brand awareness, consideration, and sales of the new <product> with our <target audience> based on data-driven customer and competitor insights. Please provide a detailed overview of your recommended approach.

(Upload any relevant documents on your product along with the prompt to get a better result)

USE CASE OF THE WEEK: CONSUMER INSIGHTS 🔎

Collate your consumer insights, ratings & reviews and any other information on your ICP or target audience into a CSV document.

Upload it into ChatGPT or Claude.

Prompt:

Thoroughly identify and analyse my target consumer in the document provided.

Provide insights into their unmet needs, tension points and buying behaviour.

Use this information to build a detailed consumer profile I can use to create a marketing plan.

CAMPAIGN OF THE WEEK - GREENPEACE

GreenPeace’s New Campaign is a Show of Horrors

POST OF THE WEEK

CANVA TIP OF THE WEEK 🎨

Create incredible-looking text with image and text overlap in Canva.

For more resources visit jpmarketing.ai/resources